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Brands care who has the best chicken sandwich, and that's a mess



If you didn't know, many fast food franchises offer chicken sandwiches. Some people prefer the jam-crowned Chick-fil-A original. Others choose Wendy's or the church's or whatever they need to buy at the next freeway exit so they can use the restroom. It's not complicated. It's a sandwich and people have their opinions.

However, we are living in an age of endless, unsavory ransor, and at no point should we have expected that even our chicken would be spared. Over the past 36 hours, a feedback loop of sassy brand tweets from fast food chains has caused major upheavals among the chicken sandwich fractions.

When we talk about our family of kids about the Great Chicken Sandwich War, the Boston Tea Party, our attack on Archduke Franz Ferdinand, will be Popeye's announcement of a new chicken sandwich.

The happy occasion was dropped by a subsequent Chickfil-A subtitle, which Popeyes was quick to respond to. Imagine future historians compiling this complex political web.

But wait! Fast Food Twitter's resident rant, Wendy's, had to say. Popeyes replied, but the chain's biscuits ended up getting friendly fire.

Bojangles & # 39; and Shake Shack also engaged in some light saber rattles, as did some lesser known chicken strengths . It was quite the battle royale. For some reason, Boston Market even joined the King and tried to take a swipe at Chick-fil-A's new mac and cheese offering. You're fighting crazy guns, Boston Market!
As sweet as these exchanges are, they still have an eerie "Black Mirror" quality to them, like when you get two Amazon Echoes to talk to each other. The more productive theater of the chicken sandwich war has played out among Twitter's paladins, with random users who pull Bojangles & invoke unspeakable opinions of ultimate chicken sandwich decision their.

Like all serendipitous fascinations in social media, there is a spark of academic opportunity amid the chicken insults. After all, a chicken sandwich can represent so much: regional preferences, class differences, cultural traditions.

Yes, one could pack plenty of socio-economic insight into the Chicken Sandwich Discourse if given a chance to rise above the faux-arguing amount of fast food directors of social media. But one would not think so much about chicken sandwiches.


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