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Bob Iger explains why Disney walked away from Twitter acquisition: "The Nastiness is Extraordinary"



"The problems were bigger than I wanted to take on, bigger than I thought it was responsible for us to take on," says the CEO.

Walt Disney Co. came close to the acquisition of Twitter, but still did not make an appointment because CEO Robert Iger could not shake the feeling of fear, he revealed in a New York Times profile.

The first idea in 201

7 for Disney to acquire the social media platform to modernize distribution was compelling, Iger reportedly says in its new memoir, "The Ride of a Lifetime," which comes out Monday. But the downside to Twitter was far worse in his opinion.

"The problems were bigger than I wanted to take on, bigger than I thought it was our responsibility to take on," he told the Times . "There were Disney branding issues, the entire impact of technology on society. The ugliness is extraordinary." on your alerts, and you say right away: "Why am I doing this? Why am I enduring this pain?" Iger told the Times .

Iger concluded, "Like many of these platforms they have the ability to do a lot of good in our world. They also have the ability to do a lot of bad. I didn't want to touch that. "


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