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'Bleeding' plant-based citizen hits growing UK vegan market





(CNN) –
        It sold out in the US, and now the delayed launch of a "bleeding" vegan burger is causing huge excitement among UK vegetarians and vegans.

On November 12 the Beyond Burger, a soy-free gluten-free vegan patty that "Change color as you cook it", just like a traditional beef burger, hit the shelves at the UK's largest supermarket chain Tesco.

The burger is the brainchild of California-based vegan protein brand Beyond Meat, who says they added beet juice to the product to give it a red-meat appearance.

It is made completely from plants, in contrast to "lab-grown" meats in development elsewhere, and contains 20g of pea protein, potato starch and coconut oil. 19659009] Massive demand saw the citizens sell out in stores following the US launch in May 2016, and UK consumers have been keen to try them.

"We see the growing global demand for delicious, plant-based proteins and are excited to serve that demand in the UK with the revolutionary Beyond Burger, "said Seth Goldman, Beyond Meat's Executive Chair, in a statement.

"Bringing our innovative approach to merchandising to the UK, Tesco will sell The Beyond Burger in the chilled meat aisle alongside animal-based proteins."

Beyond Burger was originally scheduled to arrive in British stores in August, but that was delayed due to product shortages.

Now vegans across the country can get their hands on two Beyond Burger patties for £ 5.50 ($ 7.00) at 350 Tesco stores.

" FINALLY !! The wait is over and the Beyond Meat burger is now available in Tescos, "wrote Instagram user vicsta_the_vegan.

" The Beyond Burger has been one of the most eagerly anticipated food launches of the year and we believe that this fantastic tasting patty will be a real game changer for anyone considering going vegan or trying a flexitarian diet, "said Tesco Prepared Foods Sales Manager Martyn Doble in a statement.

Flexitarians reduce their meat and fish consumption, predominantly eating plant-based foods. Cutting down on animal protein has been shown to lower cholesterol and blood pressure, as well as risk of heart disease, diabetes, and cancer. [19659009] "The most common reaction from those who have tried it is that they can not believe it is made from plants." Doble added.

Alongside the Tesco launch, the Beyond Burger is also starting

In October, pub chain All Bar One and fast food outlet Honest Burger began to offer the patty at locations across the country.

From December, vegans in London will also be able to get a Beyond Burger at specialist vegan fast-food restaurant Halo Burger.

The vegan patty has arrived in the UK at a time of growing interest in plant-based diet.

In November, research undertaken at UK supermarket Chain Waitrose revealed that a third of British people now have meat-free or meat-reduced diets, with 13% identifying as vegetarian or vegan and another 21% identifying as flexitarian.

Experts agree that if you are not ready to give up

A recent study found that the continued consumption of Western diets high in red meat and processed foods will further increase environmental pressure on our food system and could i ncrease by up to 90% by 2050. By filling your plate with plant foods instead of animal foods, you can help save the planet.
    


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