Black-Owned Company Creating Shaving Brand Command, Purchased by Procter & Gamble
Walker & Company Brands The black owned company that supplies health and beauty products to colorants, including Bevel Men's shaving line, announced today that it will join Procter & Gamble Company "I Started Walker & Co. Marks with a mission: to make health and beauty easy for color specialists, "said the founder and CEO, Tristan Walker BLACK ENTERPRISE . "By joining Procter & Gamble, Walker [& Company] now has access to a large number of resources that will help us deliver better on this mission while maintaining the company's position and society we serve ," he said.
Bevel (Image: Walker and Company, Brands)
The company was founded in 2013 and has developed products and services tailored to color personnel over the last five years. Best known for its brand Bevel An extensive grooming experience designed for the specific needs of men with coarse or curly hair. The company will also include the newly developed product line, FORM Beauty, a premium hair care collection designed to meet the unique needs of the growing number of women with structured hair.
Walker appeared on the cover of Black Enterprise Magazine in September 2016 edition together with the music industry's celebrity and co-worker Ryan Leslie.
It will not be changed the product itself, and Walker & Co. Brands will operate as a separate and wholly owned subsidiary of P & G, continuing to be led by Walker. "Nothing changes with Walker & Co. Brands. We remain committed to serving colors by delivering products tailored to their needs, and simply, just work," Walker said. "It's the beautiful thing about joining the P & G family of brands: they do not tinker with our formula. On the contrary, they only give us the resources and fuel needed to continue delivering on our promises, but on one even bigger global scale. I'm very excited about this new chapter and what's coming. "
" Collaboration with Tristan and Walker & Company brings together good team of common values and a vision of better consumer color management around world. We are pleased to welcome Bevel and FORM Beauty to the P & G family and help these major brands reach even more consumers, "said Lela Coffey, Director of Multicultural Marketing for P & G. .
The merger will assist in growing P & G's multicultural business and accelerate growth for Walker & Company's existing brands, as well as fuel development of additional products designed for the specific needs of color individuals.
[196590] 05] Watch the video interview with Tristan Walker on the Black Enterprise's "Our World" TV Show:
-Previous Notes: This article has been updated with the corrected spelling of Procter & Gamble
Sequoia Blodgett
Sequoia Blodgett is a Reporter for Black Enterprise. She is also the founder of Commas, a virtual entrepreneurship center that provides everything you need to know about product, marketing, publicity and fundraising, to make your business trip much less stressful.
