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Black Friday marketing tricks and four ways to stop yourself falling for them



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Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hoop het oude voorraad te maken voor nieuwe lijnen, speciaal geproduceerd om te profiteren van de Kerstuitgaven, en tegen de novemberverkoop slump. Shoppers hope to snag a bargain.
                                


But the extent that people actually make savings on Black Friday is highly questionable. Det er viktig at være opmærksom på de taktikker som forhandlere bruker til å stoppe deg selv fra å overspending eller kjøpe noe du senere vil beklage. Price points and timescales are manipulated to maximize the purchases we make, so keep in mind what you really need or want, as well as your budget, are key to surviving the shopping season without overspending.

The run up to Black Friday is often shrouded in secrecy ̵

1; shoppers do not find out what the deals will be until much closer to the date. Dit stelt retailers in staat om de prijzen nauwkeuriger te maken, afhankelijk van zaken zoals de concurrentie, de markt en het niveau van consumenten buzz rond verschillende items. Det betyr også at det er vanskeligere for shoppere å være kyndige. Det fjerner mye av det planlagte tidspunktet at shoppere måtte trenge for å jobbe gjennom en dyrt kjøp, og tvinger folk til at træffe kjøpbeslutninger raskere enn normalt.

Shoppers cite lower prices as their main reason for shopping on Black Friday. Men det er bare fornuftig å ta vare på lavere priser hvis du kjøper noe du var interessert i å kjøpe. This often does not happen.

When speaking to shoppers for a wider research project, I told me about their expectations of the Black Friday sales and how the anticipation of reduced goods was exciting, but often derailed an otherwise sensible Christmas shopping plan. Det største problemet var at de ikke visste, hvad der ville blive reduceret, så var ikke i stand til at inkorporere dette i deres længerevarende finansielle planlægning.

About half of the people who participated in the research said that they made lists to help control their spending over the Christmas period. Men, om disse, 80% sagde at de havde købt produkter under Black Friday, som ikke opfyldte juledagene. Instead, they were bought on an impulse driven by the knowledge that it was "a good discount". Et tema av de forskningsresultater var at shoppere ville foretage indkøb (eller ikke gøre dem) baseret på, hvordan det kan påvirke deres mentale tilstand efter den kendsgerning.

Når vi køber, vi (undertiden subconsciously) tænker over de følelsesmæssige konsekvenser af vores purchases. If you buy something and regret buying it later, this is known as buyer's remorse. As part of the human condition, we are programmed to try to avoid having negative emotions just as regret. Men det var også klart i min forskning at folk også lider av FOMO når shopping – frykt for at gå ut på en bargain.

When it comes to Black Friday, the pressure of a time-constrained sale means we often have enough time to decide whether or not we should really buy something, and the inward fight to avoid both buyer's remorse and FOMO is accelerated. Dette er en af ​​de grunner til at vi foretar impulskøb, fordi forhandlere tvinger os til at lave en hurtig beslutning.

These emotions can be increased when other factors are taken into consideration. My research highlighted how when consumers are already in debt, things are particularly problematic. This adds extra stress. Produktet kan ikke have været tidligere betragtet som det var for langt ud af en indebted persons prisklasse. Men med en betydelig rabatt, dette bringer produktet tættere på og gør det meget mere fristende – selvom det stadig overstiger deres ressourcer. Many high-cost credit providers capitalize on this at this time of year, offering quick cash to bridge that gap.

With pressure to spend on Black Friday and the following weeks high, here are four practical ways to help you manage your spending:

1. Make a list

Plan the items that you want to buy for yourself and for others at Christmas. Stick to that list. Alleen toegestaan ​​leeway als het een gelijkwaardige aankoop is die u in staat stelt om iets over die lijst te oversteken.

2. Make a budget

Rigidly stick to what you can and can not afford. Hvis du skal låne penge, så kan du betale for det bedste rentesatser og have en klar plan for, hvordan du kan betale denne tilbage.

3. Make a Black Friday spending pot

If you know you're susceptible to impulse purchases at Black Friday, plan ahead. Set op een aparte spaarrekening om toe te voegen aan het hele jaar, of een informele methode thuis. There are lots of ways to save; use a regular saver if you can make deposits every month, or have a container in the house to deposit the small coins in your purse at the end of each week.

4 . Make time

Retailers are counting on you making purchases to avoid FOMO or buyer's remorse. Unless you're very confident, it's best to rule out making any snap decisions. Savvy shoppers in de UK-rapport zijn in staat om betere aanbiedingen buiten de zwarte vrijdag te vinden, met behulp van prijsvergelijkingssites en doen onderzoek op aankopen. Dette fjerner det tidsbegrænsede tilbudet, og giver dig tid til at vurdere dine muligheder (og hvis du virkelig ønsker å kjøpe noe i første omgang).
                                                                


Explore further:
                                        De psykologiske forskellene mellem de som elsker og de som loathe Black Friday shopping
                                    

Provided By:
                                                                                                            The Conversation
                                                        

                                                        
                                                                                                    


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