AT&T raises prices for its streaming TV service. AT&T TV Now, formerly known as DirecTV Now, raises prices by as much as 30% as of next month, as described in a report by Bloomberg .
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AT&T sends e-mails to customers affected by the price hikes, which makes the options clear: pay more or cancel the subscription. The AT&T TV Now “Plus” package increases from $ 50 per month to $ 65 per month. The "Max" package goes from $ 70 per month to $ 80 per month.
AT&T estimates that the "Plus" package includes over 45 channels, while the "Max" package includes over 60 channels and "even more sports coverage." AT&T states that the price increase simply reflects "the cost of delivering content to our customers."
As Bloomberg details, this is the second time AT&T hikes the price for its streaming TV service. Over the past year, AT&T has lost over 2.3 million TV subscribers, which analysts expect to continue:
The subscriber's exodus, which reached nearly 1 million TV customers in the second quarter, is likely to accelerate as higher prices kicks in. Analysts on average expect AT&T to lose 671,000 TV subscribers when the company reports financial results for the third quarter on October 28. The price changes do not apply to customers of DirecTV or AT & T's U-verse TV.
During the summer, AT&T rebranded its streaming TV service from DirecTV Now to AT&T TV Now. AT & T & # 39; s goal with rebrand is to unite streaming efforts under a single AT&T TV application. Ideally, consolidating the streaming TV platforms in the AT&T TV app should also provide a more polished experience.
Are you an AT&T TV customer or have you moved to another streaming TV service? Let us know in the comments!
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