The company's David Christopher previously suggested that it could be a DirecTV based service with an optional Android TV-powered set-top box. The custom hardware would not be needed, but it would allow for a customer experience that would not be possible by asking people to download an app. Christopher also said there would be a "premium" service that could undermine regular DirecTV satellite access . It may not be an option for laces as much as a replacement.
Each of AT & T's services has a distinctive audience. DirecTV Now is a full-fledged replacement for people who ditch conventional TV, watch TV is an advantage for mobile audiences, and HBO Max is closer to Netflix or Amazon Prime Video focusing on originals and back catalog material. However, there is concern that it can cause confusion ̵[ads1]1; what do you choose if you can't afford to subscribe to everything?
However, there is pressure to do something. Revenue showed that DirecTV Now continues to lose customers and throws 168,000 of them year on year, while the conventional television audience fell by 778,000 people over the same period. While AT&T has made it clear that it focuses on premium customers (read: fewer but more lucrative), it has a strong incentive to diversify streaming efforts and cater to customers regardless of what or how they want to see.