As is traditionally the case for large mobile phone companies, AT&T announces a review of its unlimited plans today, replacing the two plans it previously offered (AT&T Unlimited & More and Unlimited & More Premium) with a trio of new plans that all is just as subtly different. Here's what's new and how it compares to the company's now-defunct plans:
- AT&T Unlimited Starter : Replacing the AT&T Unlimited & More plan as AT & T's cheapest plan, Unlimited Starter only costs $ 65 per month for a single line or $ 35 per month for four lines. It is AT & T's most basic "unlimited" service. You get unlimited calls, texts and data, with the catch that AT&T can slam you every time it decides that the network is too congested. Unlike the other plans, there is no guaranteed data pool until deprivation starts. You are also limited to SD quality video and there is no alternative to sharing the internet using your phone as a mobile hot spot. However, you get unlimited data in Canada and Mexico. Contrary to the old plan, there is no longer any free AT&T WatchTV live TV service included.
AT&T Unlimited Extra : At $ 75 per month for a single line or $ 40 per line for four lines, Unlimited Extra sits near the price point of the old Unlimited & More plan (which costs $ 70 per month for a single line and $ 40 per month for four lines). But the benefits are more similar to AT & T's more premium unlimited options. There is now a pool of guaranteed high-speed data of 50 GB before AT&T depreciates the internet and up to 1
- AT&T Unlimited Elite : AT & T's most expensive plan, starting at $ 85 per month for a single line or down to $ 50 per month on a family plan of four. It's most similar to the previous Unlimited & More Premium plan (which costs $ 80 for a single line or $ 48 per line on a family plan of four). It offers some improvements over the old plan: it now has 30 GB of mobile hot spot data per line instead of 15 GB, and it has a cap of 100 GB before AT&T will start prioritizing your data (compared to 22 GB for). But there are a few drawbacks: instead of letting customers choose from a variety of entertainment options (such as Spotify Premium Showtime, Starz or Cinemax), the new Unlimited Elite plan only offers a free subscription to HBO. Like the other plans, it is no longer a free AT&T WatchTV service.
AT&T is also quick to note that some of the US customers who also subscribe to HBO – whether through a paid subscription or as a free benefit of a current (or "future") unlimited plan – will also receive access to the upcoming HBO Max service (which usually costs $ 14.99 per month) when it launches in May 2020.
The new AT&T Unlimited Starter and AT&T Unlimited Extra plans are scheduled to be launched on November 3, while AT&T Unlimited Elite is listed as "coming soon."