AT&T Executive believes you will love their fake 5G

AT & T has used some shady marketing to convince the world that it is leading the package to the next-generation wireless technology 5G. And one of its leaders seems to believe that consumers will love the company's shady brand.

AT & T has started to display the "5G E" icon on some Android phones, instead of "4G LTE." AT & T announced in December, it launched This 5G E service, using hotspots, in 12 cities. It will be available in eight more cities early this year. But there is a small problem with calling it "5G E" because the carriers are not ready to turn the switch to smartphone users yet.

"E" to "5G E" is essential. Look, it stands for "evolution" as in an "ongoing work." But there are still many advances to be made – a whole new infrastructure, to begin with.

AT & Ts's marketing flow has been criticized by tech bloggers and competing operators as a misleading way of convincing consumers, giving it something it can't. But in an interview today with Tom's Guide, AT & T's senior vice president of wireless technology defended the Igal Elbaz strategy.

"We've been talking about 5G Evolution for a while now. We were quite public about what we were doing and what we used," Elbaz told Tom's Guide.

"All our infrastructure and hardware investment is All 5G ready, so the moment the 5G software and 5G devices show up, it's a software upgrade to our network to enable our customers to move to 5G, Elbaz told the technology site.

But as Tom's Guide pointed out, people with the "5G E" products must get a new device when real 5G is available.

Tom's guide editor Mark Spoonauer asked Elbaz if he used the phrase "5G E" is misleading since it does not actually incorporate 5G technology, and Elbaz explained, "Our customers will love [5G E]. What we are trying to do is telling them that there is an improved experience in their market. "

AT & T did not immediately respond to a Gizmodo request for criticism commenting that the term" 5G E "is misleading. But apparently it doesn't matter if the term is as long as the customers like it.

[Tom’s Guide]