At this point, no one should be surprised when a new cell phone plan labeled with the word "unlimited" is anything but. And yet, AT & T's three new plans have figured out a new way to abuse the definition of unlimited further.
Starting Sunday, November 3, AT&T will launch its unlimited plans for unlimited start, unlimited extra and unlimited Elite with "unlimited" data, talk and text in the United States, with plans including support for services in Canada and Mexico as well.
AT & T's Starter Unlimited plan starts at $ 65 for a single line (or as low as $ 35 per line for four lines). What the press release doesn't mention is that data prioritization (AKA data throttling) is always on, which means your data rates can be reduced at any time.
This is a significant downgrade from AT & T's current unlimited entry level plan called Unlimited & More, which is only subject to gas claims after using 22 GB of data in a month.
Things get a little better for AT & T's new $ 65 a month (or $ 40 per line for four lines) Mid-level Unlimited Extra plan, which handles 1
Finally, AT&T is $ 85 per month (or $ 50 per line for four lines) Unlimited Elite Plan (which seems like a superfluous name), which includes everything you get in the other plans along with a subscription to HBO, 30 GB of mobile hotspot data, and a soft data cap of 100 GB per month.
In addition to T-Mobile announcing earlier this week that it would give the first responders a discount on their mobile phone bills, AT&T is also following by offering 25- percent discount on its wireless also plans for the first responders.
While it is nice to see the Unlimited Elite plan sport having a healthy data cap of 100 GB per month, potentially being exposed to data spotting at any time on the Unlimited Starter plan feels like a raw deal, no matter how cheap it is is.
And if carriers could stop trying to trick customers with allegations of "unlimited" scheduling data that doesn't actually come anywhere near being really unlimited, that would be nice too.