AT & T inflates DirecTV now with price increases and plan changes

AT&T is supposedly removed channels and increases the prices for DirecTV Now that it is trying to make the live TV streaming service profitable.

As first reported by Cord Cutters News and later by TechCrunch existing DirecTV Now subscribers will have to keep their current channel lineups, but will pay an additional $ 10 per month from April 12 in the future. The changes are much greater for new customers from March 12 onwards, as AT&T replaces its current four-tier offer with two new plans, called DirecTV Now Plus and DirecTV Now Max.

DirecTV Now Plus will cost $ 50 per month for over 40 channels, including local broadcasts, major cable news, and several national sports channels (ESPN, FS1[ads1] and NBCSN). DirecTV Now Max will cost $ 70 a month and add more sports channels, including regional sports. Both plans will include HBO and Boomerang, which AT&T purchased through Time Warner, and the Max plan will also include Cinemax. As for what goes on, the new plans will not include AMC, A & E, Discovery or Viacom channels. League-specific sports channels like NFL Network and NBA TV are also out.

Come for comment, an AT&T spokesman said the company has nothing to add at this time.

The changes to DirecTV Now don't come as a big surprise, given that AT & T CEO Randall Stephenson said last year that the company was planning to thin out its lineup and raise prices to $ 50 or $ 60 a month among a greater focus on profitability. Still, DirecTV now loses subscribers in droves after previous price increases and elimination of discounts for new subscribers. Between Sling TV, YouTube TV, Hulu with Live TV, FuboTV, PlayStation Vue and Philo, there is no shortage of other live TV services, many of them now cheaper. These carpenters can choose from.