With DBX, Aston Martin hopes to expand the appeal of its brand beyond sports car fans who are willing to sacrifice convenience for style and performance.
"I cannot stress enough how incredibly exciting and significant DBX is for Aston Martin," CEO Andy Palmer said in a statement. "Through development alone, this beautiful SUV has already taken the company into new territories and in inspiring directions."
In the United States, DBX prices start at about $ 190,000, or about $ 40,000 more than the carmaker's cheapest model, Vantage. The sticker prices for some other Aston Martin cars exceed $ 300,000.
In designing DBX, Aston Martin relied in part on the input of a female advisory committee made up of female Aston Martin owners.
"They have been brought in to the design process really far in advance to ensure that the car, not only from a design standpoint, but from functionality, size and room perspectives, works for not only men, but also women," said Laura Schwab, president of Aston America of the Americas.
The design of the armrests, glove compartment and various control systems was partially controlled by the female advisory board, according to Aston Martin.
Besides being Aston Martin's first SUV, the DBX is also the first vehicle from the luxury car manufacturer to offer f i have adult size seats. Most other Aston Martins have either two tiny seats in the back, comfortable perhaps for small children, or no rear seat at all.
In addition to being tested on bike lanes such as Germany's Nürburgring, a normal testing environment for Aston Martins, DBX prototypes were also run on off-road rallies and other rough terrain, the company said.
"It has all the dynamic features of our sports cars, and some of the off-road capability as well," said creative director Marek Reichman at Los Angeles's unveiling.
The body of the DBX has a sloping back profile, classic Aston Martin proportions and the brand's famous catfish mouth grill. In fact, Reichman has the biggest grill that Aston Martin has ever put on a vehicle.
It is powered by a turbocharged 4-liter V8 engine built by Mercedes & # 39; AMG division in Germany. It is a slightly modified version of the engines used in some sports cars Aston Martin DB11 and Vantage. In DBX, it produces up to 542 horsepower.
Schwab would not say how many DBXs Aston Martin expects to sell, only that the figure is likely to be limited more by Aston Martin's slow production processes rather than by demand. The company is building a new factory in Wales to assemble the SUV. It will be available outside North America in the second quarter of 2020 and in North America later that year.