Business

As expected, the Gold Apple Watch was a flop




<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "In case it wasn't already ready, the market For a $ 10,000 and up smart watch that will quickly be outdated is not that big, when Apple (NASDAQ: AAPL) launched the original Apple Watch back in 2015, which was an 18- carat gold version that cost anywhere from $ 10,000 to $ 17,000, a tenuous value proposition given that tech gadgets quickly become outdated, unlike the existing old-fashioned high-end timepieces market, realized the error in their ways. by closing the gold watch the following year and introducing a ceramic version at the top of the Apple Watch lineup. "data-reactid =" 11 "> In case it was not already clear, the market for a smartwatch of 10,000 is not dollars that will quickly become outdated. When Apple (NASDAQ: AAPL) launched the original Apple Watch back in 2015, there was an 18-carat gold version that cost anywhere from $ 10,000 to $ 17,000, a thin value proposition given to tech gadgets gets outdated immediately, unlike the existing market for old-fashioned, advanced watches. The company quickly realized the error in their ways and joined the gold watch the following year and introduced a ceramic version at the top of the Apple Watch range.

Investors now get an idea of ​​how badly Apple Watch gold fell.

Ceramics and Gold Apple Watch Edition

Apple Watch Edition was not long for this world. Image source: Apple.

The unit sales were in the "low tens of thousands"

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) –sm" type = "text" content = "In a Bloomberg profile today by Apple COO Jeff Williams, now considered" heir "to CEO Tim Cook (much like Cook was for Steve Jobs), reporter Mark Gurman reports that the sale of the original Apple Watch Edition numbered in the "low tens of thousands," with sales dehydrated within a few weeks. Apple Watch gold is already obsolete and no longer gets WatchOS updates; the device is stuck & nbsp; on WatchOS 4, originally released in end of 2017. "data-reactid =" 26 "> In a Bloomberg profile today by Apple COO Jeff Williams, now considered the" heir "of CEO Tim Cook (about how Cook was for Steve Jobs), notes reporter Mark Gurman that the sale of the original Apple Watch Edition numbered in the "low tens of thousands," with sales dried up during n oen weeks. Apple Watch Gold is already obsolete and no longer gets WatchOS updates; the device is stuck on WatchOS 4, originally released in late 2017.

Although quite modest in terms of device sales, the high price tag alone means Apple could have given a decent revenue, ranging from $ 200 million to $ 680 millions depending on exactly how many units it sold and at what average sales price.

<p class = "canvas-atom canvas-text Mb (1.0 em) Mb (0) – sm Mt (0.8 em) – sm" type = "text" content = "The report reciprocates another & By The Wall Street Journal last month describing the resignation of Chief Design Officer Jony Ives, who merely noted that "



Source link

Back to top button