Apple's crazy popularity among teenagers shows no sign of a slowdown

Almost tells us that the iPhone XR can be especially popular with teenagers

Apple devices are incredibly popular worldwide (with the remarkable exceptions from China and India lately) and over all age groups, but a category looks particularly Fully obsessed with iPhones, according to a comprehensive, recent Piper Jaffray survey.

In the latest disbursement of a semi-annual research project, the investment bank and investment firm found that a lot of 83 percent of 8,000 US teenagers interviewed their own iPhone this spring, while 86 percent of respondents plan to stick to or switch to an Apple device for its next mobile gadget purchase. It's up slightly from 82 percent ownership this time last year, as well as an 84 percent expectation of a future iPhone purchase.
Naturally, 201[ads1]8 figures also represented an improvement during 2017 points among youth state sites, although Apple's total sales figures are "I haven't exactly blossomed too late. While the company continues to lead the overall US market, the Q4 was the 2018 part of The shipments almost as impressive as this 83 percent teenage property number, reaching 47 percent, according to Counterpoint Research.
Surprisingly, smartwatch ownership is increasing in Piper Jaffray's "Generation Z" survey, which also seems to be the case for other age groups 27 percent of US teens now have a portable device in addition to a smartphone, up from 21 percent only this fall, no pricing to guess what the company commands this market segment, with Samsung a very distant second, 20 percent of all respondents with one The average age of 16.3 said they owned an Apple Watch, although the buying intent is slightly reduced from 23 percent in autumn 201 8 to 22 percent right now.

Another interesting part of this new teenager focused Piper Jaffray survey is on social media platforms. While Snapchat reckons with the "favorite" chart, Instagram was cited as the most widely used social app, with Facebook and Twitter far behind in terms of usage and understanding.

Source link

Back to top button