Apple's retail and online retailer, former Burberry's CEO Angela Ahrendts, pulls off tech giant after five years, CNN reported Tuesday.
Ahrendts was not only one of the company's highest paid executives, but the only senior female manager at the time of her employment in 2014. According to CNN's report, Apple originally entered Ahrendts "as part of its efforts to strengthen its presence in China ", where the company recently saw flagged sales among a slow national economy and a continuing trade war with the United States. As the Wall Street Journal noted, Apple has also faced more general problems with mobile sales in recent months – as a large number of reasons have been claimed by journalists and industry analysts, none of them change the fact that "iPhone sales fell by 15% to $ 51.98 billion over the three months ended December, is the company's biggest sales period. "
Ahrendts is officially scheduled to leave in April" for new personal and professional pursuits, "according to an Apple statement.
"I want to thank Angela for inspiring and stimulating our teams over the past five years," said CEO Tim Cook in the statement. "She has been a positive transforming force, both for Apple's stores and the communities they serve. We all want her the very best when she starts a new chapter. "
During Apple's most profitable race, Mrs Ahrendts led a significant retail expansion that highlighted the company's luxury brand complaint and, in recent times, close observers say she was a skilled overseer of Apple's successful retailing strategy, but little changed radically. during her tenure.
"She doesn't seem to have given the retail experience any forward-looking point of view," said Mark Cohen, director of retail business at Columbia Business School. "Although they made some noise about creating a community out of the store, think
Ms. Ahrendts had been backed by Apple's board over the years and had been seen as a potential successor to CEO Tim Cook, people close to the board.
As mentioned by Adweeks Josh Sternberg on Twitter Ahrendts was the subject of a Vogue Business profile just last week.
CNN reported that Deputy President of Human Resources Deirdre O & # 39; Brien, a 30-year-old veteran of the company, will take over from Ahrend's tenure in a "New Extended Role as Senior Vice President of" Retail and People ".
As Ars Technica noted, O & B; Brien has previously monitored career development and internal training and education programs for the company's 70,000 retailers, so it may not be as atypical as a choice. The journal reported that O & # 39; Brien already has some overlapping roles that also fit nicely with their new position, such as demand demand. Choosing a veteran Apple Executive to replace Ahrendts may also be an attempt to avoid a situation similar to one in 2012, when the company brought on John Browett as head of retail and left just six months later when he (in his story) turned out to be poor cultural "fit".
[CNN/Wall Street Journal]