Apple replaced 11 million iPhone batteries in 2018, up from the usual 1-2 million
Following Apple's Revenue Revenue in Q1 2011, it was revealed that Tim Cook would hold an all-hand meeting to discuss performance with Apple employees. While most of the details from that meeting have not yet leaked, John Gruber on Daring Fireball today has an interesting tidbit.
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During the meeting with all hands, Tim Cook reportedly stated that Apple replaced 11 million batteries during the $ 29 replacement program. During a normal year, Apple plans to replace between 1 and 2 million batteries, Cook said during the meeting.
The $ 29 replacement initiative was active for almost exactly one year. This means that Apple in 2018 replaced as high as 11 times the number of batteries it usually replaces in a year.
During Apple's handheld meeting on January 3, Tim Cook said that Apple replaced 11 million batteries under the $ 29 replacement program and they would only have expected about 1-2 million battery replacement normally.
Gruber shared this factoid while connecting a piece from Jean-Louis Gassée about the effect of Apple's battery program on iPhone sales. Although it is easy to claim that Apple's battery program should have been baked in Apple's Q1 2019 expectations, Gruber makes a good point:
My guess: The impact of the battery program on new iPhone sales wasn't clear until after the iPhone XR and XS models were available. A few million additional iPhone users pleased with the performance of their old iPhones with new batteries – which would otherwise have upgraded to a new iPhone this year – put one thing in the bottom line.
Other details from Cook's handheld meeting remain again Anyway, but hopefully we'll learn a little more as time goes on.
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