Apple reduces iPhone prices in China
Apple cut prices for iPhone, iPads and other products on its official Chinese site.
The latest 64 GB iPhone XS now costs 8.199 yuan ($ 1,220), making it 500 yuan ($ 74), or 5.8%, cheaper for Chinese buyers. The iPhone XR fell in price by 300 yuan ($ 45), or 4.6%.
But the iPhone had already worn in China, even before the country's The economy showed signs of slowing and the weak Chinese yuan hit prices.
The California company faces stiff competition from domestic rivals such as Huawei, Oppo, Vivo and Xiaomi, all of whom offer cheaper, advanced smartphones tailored to the Chinese market.
"Even with this price reduction, these iPhones are still more expensive than competing from those like Huawei," said Kiranjeet Kaur, an IDC analyst.
China remains a key market for Apple, accounting for more than 15% of the total Sales Revenue from the Greater China Region – which includes Hong Kong and Taiwan – fell about 27% to $ 13.2 billion last year compared to the same period last year.
