It is a significant development for Apple, which has only a small presence in the nation of more than one billion people. Chinese manufacturers of Android phones and Microsoft Windows have largely been the technology of choice for people in the subcontinent. This is mainly due to India's foreign direct investment (FDI) rules, which required companies to acquire 30 percent of local production to establish a retail trade in the country. Many Indians who use Apple products buy them either from third-party sellers or abroad. Apple announced plans to open a set of official retailers in Mumbai ̵
Currently, iPhone's market share is below 2 percent in India, a particularly damning figure where Apple is concerned, given that the nation is currently the fastest growing smartphone market in the world. Like many other developing countries, a smartphone is the only source of Internet connection for millions of Indians. The nation is expected to have 829 million smartphone users by 2022 – more than double the total population of the United States. In other words, India represents an unnecessary growth opportunity for Apple, especially as global smartphone sales are declining.
In an effort to accommodate Indian users, Apple announced a number of special iOS 13 features, including keyboards for all 22 Indian languages. and all new Indian English voices for Siri. But with this latest change in India's trade rules, the road is ready for Apple to make its mark in one of the world's most populous countries.