Apple catches on Amazon fire (no, not the tablets)

admin August 27, 2019

14 1 minute read

Apple catches on Amazon fire (no, not the tablets)

Brazilian farmer Helio Lombardo Do Santos wanders through an Amazon rainforest in the wake of Porto Velho in Rondonia, Brazil, August 26, 2019. (Carl De Souza / AFP / Getty Images)

Brazil just rejected $ 20 million in the Amazon's forest firefighting aid package that was quickly put together during the G7 summit in Biarritz, probably because of the feud between the top host – the French president – and his Brazilian colleagues who spilled into the open air.

The country may be more open to private donations, and Apple CEO Tim Cook just announced that the company will give to fight the fires currently raging through the Amazon rainforest.

It is devastating to see the fires and destruction that ravages the Amazon rainforest, one of the world's most important ecosystems. Apple will contribute to preserve biodiversity and restore Amazon's indispensable forests across Latin America.

̵[ads1]1; Tim Cook (@tim_cook) August 26, 2019

Apple's CEO is a renowned nature aficionado, and recently that company celebrated the 103rd anniversary of the US National Park Service with an Apple Pay donation program, a Apple Watch Activity Challenge and special content and collections on Apple Music, Apple Podcasts and more.

It is not yet clear what financial outlay Amazon will have fire donation entails, but we will learn soon enough, perhaps with a new press release on Apple's website.

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