Apple and Disney could have merged under Steve Jobs
"I think if Steve were still alive, we would have combined our companies," Disney CEO Bob Iger wrote.
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Apple and Disney could have a completely different future if Steve Jobs were still alive, Disney CEO Bob Iger revealed in an excerpt from his upcoming memoir published in Vanity Fair on Wednesday. Iger talks about his close personal friendship with Jobs and Disney's $ 7.4 billion acquisition of Pixar in 2006, Iger said he and Apple CEO talked several times a week.
"I think if Steve was still alive, we would have combined our companies," Iger wrote. "Or at least discussed the possibility very seriously."
According to Iger, the acquisition of Pixar Disney Animation's fortunes turned. But he had to convince Jobs of the benefits of the acquisition, including through a list of pros and cons on a tablet in an Apple boardroom in Cupertino. Jobs was initially afraid that it would destroy Pixar's culture and that "distraction would kill Pixar's creativity."
"Disney will be rescued by Pixar and we will all live happily ever after," Iger said, telling Jobs at the time.
He also discussed the proposed $ 4 billion acquisition of Marvel with Jobs.
"He claimed he never read a cartoon in his life (& # 39; I hate them more than I hate video games, & # 39; he told me), so I brought with me a lexicon of Marvel characters to explain the universe to him and show him what we would buy, "Iger wrote." He spent about 10 seconds looking at it, then pushed it aside and said, "Is this important to you? ? Do you really want it? Is there another Pixar? " of the first few weeks agreed to give five Disney shows on Apple's new iPod.
"We saved two companies," Jobs told Iger in the summer of 2011. Jobs passed away in October of that year. [19659006] Iger's memoir, The Ride of A Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company, will be published on September 23.
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