Apple's announcement earlier this week that senior executive director of retailing Angela Ahrendts will resign from the company in April sent a wave of concern throughout the industry. Apple's press release tells details of Ahrend's retirement and campaign for Apple veteran Deirdre O & # 39; Brien, who was long-open for interpretation, causing many to speculate on terms of exit and future plans after leaving Apple.
The dust of As's settles after the surprise message, indications point to an amicable departure and change of pace ahead for the long-term leader. We told yesterday that Ahrend's proposed in a message to Apple's reseller team that she was going to return from the daily management and "Today, new details from the fashion publication WWD provide additional insights.
According to the report, Ahrendts attended Ralph Lauren's fashion show today in New York and outlined his upcoming summer plans:
"I'm planning to take the summer off," said Ahrendts, who refused to disclose what type of job she would be interested in. in the next. She said she plans to enjoy some travel before making new commitments. On her agenda is a Rwanda mission and visits two of her children in London. Ahrendts said that throughout her marriage, her husband has always moved with her to London and then to San Francisco, and now it's time for him to get a turn.
Another report today from Financial Times muses that Ahrendts could take a more significant role at Ralph Lauren in the future. While Ahrendts joined the fashion brand as non-CEO last year, her comments to this point show little hint at returning to the spotlight for a lifelong career in retail and fashion. FT notes that Christopher Bailey is also rumored to join Ralph Lauren, a move that could pull Ahrend's closer to the brand if rumor pans. Bailey worked with Ahrendts on Burberry before becoming CEO after Ahrend's retirement for Apple in 2014. He later left the company at the end of 2018.
As a questionable analysis that poor fourth quarter iPhone sales drove Ahrend's retirement will pass , it may be more productive to look ahead to what we know. SEC filings show Ahrend's tenure at Apple, ending April 15, after which incoming senior vice president of Retail + People Deirdre O & # 39; Brien will fully exploit its expanded role.
Under O & # 39; Brien's leadership, we can expect to see Apple's social and people-specific initiatives currently expanding on Apple while bolts tightening on Apple's support and service processes, areas of retail that have frustrated customers in recent years.
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