America runs out of White Claw hard seltzer
"We work around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, senior marketing director for White Claw, told CNN Business. "White Claw has accelerated faster than anyone could have predicted."
The company did not specify when the stock would return to normal, but Gajiwala said it has been "assigning product to our distributor partners to keep all markets in stock as best we can and will continue to do so until we return to our normal safety stock position. "
"These new products can help those companies, like Anheuser-Busch, & # 39; buff these losses, & # 39;" Beth Bloom, associate director of US food and beverage for Mintel, previously told CNN Business because beer sales are declining.
Alcohol holders generally prefer premium beers and spirits. Hard seltzer, a lower calorie alternative to beer, could steal the share away from light beer, according to a recent note from Macquarie Research.
– CNN Business & # 39; Danielle Weiner-Bronner contributed to this report. [19659013]
