In what will hopefully prove to be an error, the Amazon Prime Video app has disappeared from Apple App Store, making it unavailable for new downloads or updates to users on both iOS and Apple TV. Twitter users began tweeting to Amazon for help on the issue Friday morning, which Amazon's support channels have not yet answered.
The disappearance of the app was previously reported by AppleInsider, iMore, and others.
The most likely reason for removing the app is a technical issue – a problem with the update may have caused it to be temporarily pulled.
What does not probably is that Amazon Prime Video is gone for good.
The company just released an X-ray upgrade to the app across platforms, including iOS, so users can learn more about what they're streaming, including Amazon's run of Thursday Night Football games.
Apple is also unlikely to launch Prime Video for any reason given the anti-competitive nature of such a move (Apple TV + is about to launch), at a time when tech giants are under increased regulatory control.
The issue does not only affect users in the United States, nor is it restricted to the iPhone as Apple TV is also affected.
According to data from the app store the intelligence company Sensor Tower, the app was removed today in all regions except Australia, Guatemala, Hong Kong, Hungary, Israel, India, Kenya, Kuwait, Lithuania, Luxembourg, Madagascar and Saudi Arabia.
Amazon has not responded publicly to users asking for help.
TechCrunch has also reached out to Amazon for comment and will update when we hear back.