Amazon stock upgraded at a higher profit view

The Amazon stock rose on Friday when an e-commerce giant was upgraded by a Wall Street analyst who said the company was turning toward accelerated profitability.

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Analyst Edward Yruma, KeyBanc Capital Markets, upgraded his rating on Amazon (AMZN) to overweight from sector weight.

He has a price target on Amazon share of 2,100, a premium of 22% from where the stock trades.

The Amazon share rose 1.6% and ended at 1,712.36 on the stock market today.

Amazon Focused on Midway Revenue

Yruma said that Amazon is taking a number of operational steps to improve the profitability of its core business, which can drive mid-term earnings over today's consensus.

"There have been a large number of recent announcements that can overall improve end-user margins." Yruma wrote in a note to clients.

Amazon is planning to close 87 popup stores. These stores focused on technical hardware. There is also a rebalancing of the product range where it will pass by lower marginal items to third party retailers.

"We see an inflection point in Amazon's surplus over the next three years, driven by increasing marginal expansion in combination with the shift to higher margins AWS (Amazon Web Services) and ad segments that combine can increase $ 100 billion by 2022 (25 % of sales) against $ 10 billion in 2015, "Yruma wrote.

The Amazon share has increased 13% over the past 12 months.

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