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Home / Business / Amazon Prime Day was bigger than Black Friday and Cyber ​​Monday – combined

Amazon Prime Day was bigger than Black Friday and Cyber ​​Monday – combined



The company said that sales from its two-day shopping event exceeded sales for last year's Black Friday and Cyber ​​Monday combined. Amazon did not disclose certain numbers, such as revenue. It also does not show typical figures for specific business days, with the only glimpse of sales being in the quarterly revenue.
A record number of Prime members in the United States traded during the extravaganza, according to Amazon ( AMZN ) ). In total, Prime members bought more than 175 million items globally.

Prime Day was also successful for Amazon's line of deeply discounted gadgets. It was the "biggest event ever" for the electronics, which includes Fire TV Stick, Echo Smart Speakers and Fire Tablets.

"Members bought millions of Alexa-enabled devices, received millions of dollars in savings by purchasing from Whole Foods Market and bought more than $ 2 billion of products from independent small and medium-sized businesses," said CEO Jeff Bezos in a release "Big thanks to the Amazon everywhere that made this day possible for customers."

In the US, Instant Potter and DNA sets were the best-selling products. US state members also purchased more than 1

00,000 laptops, 200,000 TVs and more than 1 million toys.

Prime Day also had a halo effect on Amazon's competitors. Big dealers, or companies that generate more than $ 1 billion in revenue, had sales of 68% over two days, according to Adobe Analytics, smaller retailers also spiked 28% for the same period, a reversal compared to last year when sales declined.

"This suggests that people compare trades more than ever, o g will open the wallet of those who offer the best deals, regardless of the size of the dealer, "said Jason Woosley, vice president of commodity trading and platform at Adobe in a release.


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