Amazon Prime Day is every day for Amazon.com – Quartz
Have you heard? Amazon Prime Day is coming! It's almost here! Two days of epic deals! More than a million products on sale! Robots prepare! Lady Gaga is headlining!
Amazon Prime Day, for uninitiated, is Amazon's annual blowout hopping. Amazon first tried Prime Day in July 2015 to mark its 20th anniversary. The shopping holiday is a complete American experience, think of black Friday, after Christmas sales, and Amazon, two decades in retail, felt confident that it could create its own.
"Stop aside Black Friday – Meet Prime Day," Read the Amazon press release that introduced the event.
The first Prime Day was a success, of course. Amazon was a gigantic gigantic online store, and when it was declared a shopping holiday, people were aware. Over the past four years, Prime Day has grown from an Amazon-led celebration to this summer's largest shopping event. Other dealers, eager or perhaps desperate to compete, have launched counter-programming, thus legitimizing Prime Day more than Amazon ever could.
This year, Target, Best Buy and Walmart are among the dealers who enter the fray with everything from swimsuit to laptops to vacuum cleaners running before, during and after Prime Day. "Amazon Prime Day is no longer just about Amazon," says Michelle Skupin, a spokesman for the coupons website RetailMeNot. "Amazon Prime Day is no longer just about Amazon," said Michelle Skupin, a coupon spokesman for RetailMeNot.
Prime Day is still mostly about Amazon. Investment company Cowen subscribes to 63 million US households, or half of all households in the country, subscribes to Prime, the Amazon's $ 119-year membership that includes free two-day shipping, streaming music, streaming video and unlimited image storage, including perks. More than two-thirds of these Prime households plan to trade on Amazon for Prime Day (s) 2019, according to the market research firm NPD Group, compared to 15% planning to check offers from both Amazon and other retailers. [19659002] More to points, every day is Prime Day for Amazon. The company commands 47% of US e-commerce sales, according to an e-marketer for industrial scientists, nearly eight times the proportion of e-Bay, the Amazon's closest competitor. While the rest of the retail still distorts to compete for free two-day shipping, Amazon plans to make a delivery standard for one day.
Since Amazon launched its first Prime Day, quarterly sales have more than doubled.
Prime Day is not really about a million product sales or the new line of Lady Gaga cosmetics. It's the illusion that for the online store to be all about Amazon is a special event, rather than the norm. When Prime Day ends, 63 million US households will still have their Prime membership pulling them back to Amazon.com, where the benefits and deals last year.
