"No doubt Amazon Prime Day will be another exciting event for Amazon, especially as it has increased its length and it seems to work even harder with vendors to secure deals," said Sucharita Kodali, analyst at Forrester Research.
Amazon's global sales for Prime Day are expected to hit $ 5.8 billion over the two days, Coresight Research estimated. Last year, Amazon generated $ 3.9 billion on Prime Day, according to Coresight. Amazon, which raked in $ 232 billion in sales last year, does not break its revenue on Prime Day.
"This will be the most competitive Prime Day ever," said Justin Belgiano, senior executive at Nielsen. More than 250 dealers plan appointments and are ready to capture Prime Days' halo effect.
Step Aside Black Friday & # 39;
"Amazon has not yet reached a saturation point in terms of subscriber growth and will take advantage of this year's Prime Day to add subscribers," says Greg Portell, a leading consulting partner. Firmly AT Kearney's global consumer and retail practices.
Amazon tested its first jubilee day in July 2015 to celebrate the company's 20th anniversary, it designed the day to replicate the black friday for Amazon death, but boasts more offers than the November shopping tradition.
"Go to page Black Friday – Meet Prime Day, "said Amazon in a press release revealing the event.