Amazon announced that Prime Day this year starts at midnight Monday July 15 and runs for 48 hours. The company boasts that the event will include more than a million deals around the world, such as steep discounts on Alexa-enabled devices.
In 2018, Prime Day lasted 36 hours, which was longer than in the past year. Amazon tested its first prize day in July 2015 to celebrate its 20th anniversary. It designed the day to replicate black Friday to the Amazon death.
Prime Day has since become Amazon's annual summer exhibition of power in the shopping world.
Amazon gets to bend the muscles over the competition and juice its quarterly sales figures. But more importantly, Amazon uses the savings event to spotlight its own products and connect new members to Prime, a subscription program that more than 100 million people worldwide regard as an indispensable part of their shopping life.
Prime Day serves a long-term impact on Amazon by driving new members to its $ 119 annual free shipping program and tightening existing customer relationships with its products and businesses, which also include Whole Foods.
Amazon ( AMZN ) recently updated their Prime offer. Under increased pressure from traditional dealers such as Walmart ( WMT ) Amazon extended free delivery today for more than 10 million products to Prime members. This is the first prize day where free one-day shipping will be available to members without a minimum purchase amount.
The company plans to uncover special offers for Prime Day and launch new products for Prime members during the start of this year's event. It said Tuesday that some products, such as Toshiba TV, were already on sale.
Amazon does not reveal revenue from past premier days, but in Last year, Amazon said the shopping holiday was the "biggest global shopping event ever".
Other dealers have responded to their own offers.
On Monday Nordstrom ( JWN ) announced that it will start its two-week "anniversary sale" 19. July with discounts on brands like Topshop and Madewell.