It’s that time of year again. Amazon once again announced its annual sales event for Prime members. Amazon Prime Day officially starts at 3 a.m. ET / 12 p.m. PT on Tuesday, July 11 and runs through Wednesday, July 12.
If you can’t wait for the Black Friday / Cyber Monday shopping season, Prime Day offers some of the best deals you can get on a variety of items. Of course, this assumes that Amazon will not surprise us again with another “Prime Early Access Sale” (aka Prime Day 2.0) as it did in early autumn last year.
We don’t yet know everything that’s going to be on sale, but one thing is almost certain based on past trends: the best discounts are likely to land on Amazon devices. Historically, we’ve seen everything from Amazon’s smart displays to streaming devices drop to some of their lowest prices to date. That includes products from Amazon-owned companies like Ring and Blink, so everything from the latest Echo Dot and Kindle to the Ring Video Doorbell 2 is fair game.
Like last year, early bird deals officially start weeks before the actual event, with Echo speakers, Eero mesh Wi-Fi routers, and other Alexa-enabled devices receiving up to 55 percent off as early as this week. Amazon also says it will offer discounts on select services during the 48-hour event — including discounts on Prime Video and Amazon Music Unlimited — as well as invitation-only deals, which allow Prime members to sign up in advance for expected deals. to sell out.
However, the two-day sale isn’t just about Amazon devices and services. The event offers one of the best opportunities of the year to save on other electronics, including robot vacuums, wireless earbuds, laptops, charging accessories and 4K TVs. Amazon says the sale will feature the “lowest prices so far this year” on select products from Bose, Theragun and a number of other well-established brands. Apart from that, there tend to be loads of deals available on table games, home goods, toys, beauty products and pretty much everything else under the sun.
As usual, these Prime Day deals will be available to Prime members living in the US, but also to those in other countries, including Australia, Germany, Japan and more than 20 other regions around the world. As we do every year, we’ll highlight the best Prime Day deals from Amazon and other retailers holding competing sales events. Then make sure to bookmark The Verge dot com and check back between now and July 11 for all our Prime Day coverage.
Update 21 June at 02:04 ET: Updated with additional Prime Day details, including some context regarding Amazon’s invite-only offer.