Richard Drew AP
Jumia's CEO Sacha Poignonnec, left, applauds Jumia Nigeria's CEO Juliet Anammah Center, calling a ceremonial clock when the company's stock starts trading, on the floor of the New York Stock Exchange, Friday 12th. April 2019.
The largest e-commerce operator in Africa, Jumia Technologies, increased more than 60% on its first trading day on the New York Stock Exchange on Friday.
"It gives a lot of inclusion to consumers who do not necessarily have the right access to retail," Poignonnec said.
Poignonnec also said It is a great opportunity in Africa because so many people have not experienced online shopping.
"When we ask the people who have never used the online store yet, the # 1 reason is coming out," I don't know how to shop online, & # 39; & # 39; said Poignonnec. "It tells you it's not about infrastructure, it's about consumers getting used to it."
Jumia, headquartered in Germany, collaborates with local contractors and logistics companies to deliver the products. Half packs enter the big cities, and halfway into other cities and rural areas.
Some of Jumia's largest customers are Apple, HP and Huawei.