Before today, Amazon Prime members charged a $ 14.99 monthly subscription fee for their Amazon Fresh grocery delivery service. Two hours of Whole Foods delivery was free for many Prime customers through Amazon's Prime Now delivery app.
As of Tuesday, Amazon Fresh grocery delivery is free for Prime members who have previously used the grocery delivery service.
Amazon launches the new free service in stages: Prime members who have not yet ordered groceries can request an invitation. Amazon did not say when it will start to attract new grocery delivery customers.
The delivery minimum for the Amazon Fresh service is $ 50 in New York City and $ 35 in a majority of the other 2000 regions the service is available in.
Some changes are also coming to Whole Foods deliveries. Amazon announced Tuesday that customers will be able to purchase Whole Foods groceries through Amazon.com and the Amazon app, in addition to the Prime Now app. But new customers will have to wait for an invitation if they want groceries delivered from the chain via Amazon's website and app. New customers can order some items on Prime Now for a fee.