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Amazon is planning to open a wine monopoly because it is safe, why not



Photo: Gerald Herbert (AP)

Amazon is trying to establish a physical liquor store in San Francisco, Business Insider reported on Saturday, something which means you will soon be able to trade your full Amazon purchases in real time.

The e-commerce giant has recently begun investing in brick-and-mortar locations, such as the cashless convenience stores it debuted last year, along with alleged plans to open several thousand. At the same time, Amazon has taken some serious steps to try to make the on-demand delivery service, Prime Now, for alcohol deliveries in California. While the company has been supplying liquor through Prime Now in other parts of the country since 2015, California requires all businesses – yes, even online – to secure a liquor license before they can sell alcohol within state lines. Amazon applied for such a permit earlier this week.

The proposed 200 square foot front will be located in San Francisco's Dogpatch neighborhood, where an Amazon warehouse is currently located. Amazon has not yet confirmed whether this wine monopoly would be cash-free, but it will serve as a hub for the company's Prime Now deliveries in the area, Mercury News reports. At the same time, the customers could also come between 10.00 and 17.00. 8 pm and 3 pm to buy beer, wine or spirits personally. On-site deliveries will be available until midnight.

The move makes sense given that Amazon already offers its grocery delivery service, Amazon Fresh, throughout the San Francisco area. Even without the physical store, the company provides a basis for a potentially comprehensive alcohol delivery service. And offer customers the news of setting foot in an Amazon store to buy their favorite bag, while centralizing the company's delivery business killing two birds with one stone.

First bodegas, now wine monopoly; It's just like my other Gizmodo reporter Bryan Menegus wrote earlier this summer: "In Amazon's crusade to fill all the nooks and crannies of the known universe with fluttering cardboard boxes, nowhere is safe." Not even the spirits.

[Business Insider]


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