قالب وردپرس درنا توس
Home / Business / Amazon has reportedly tested biometric checkout for whole foods

Amazon has reportedly tested biometric checkout for whole foods



Photo: Justin Sullivan (Getty Images)

Amazon is "quietly testing scanners that can identify an individual human hand as a way to call a store purchase ”for the purpose of rolling it out at retail outlets, specifically the subsidiary Whole Foods, per a Tuesday report in the New York Post.

According to Post, Amazon's system (code name Orville, presumably not in reference to the popcorn guy) will be synchronized with Amazon Prime and does not need a customer to physically contact a scanner to automatically charge their associated credit card. The Post wrote that their source described a system that is "accurate to within ten thousandth of 1

%, but Amazon engineers are crawling to improve it to a millionth of 1% before launch," and can complete a transaction in "less than Amazon wants to test the system in a limited number of locations beginning next year as a prelude to installing it in all US stores, the Post wrote.

Majd Maksad, CEO of the Personal Finance Website Status Money, told The post that he suspects is Amazon's intention with the system is to speed up checkout times, as well as encourage buyers to open their wallets a little wider: "People tend to spend more when they have no experience touching anything concrete like money. of money becomes more volatile. ”

Of course, connecting the system with Prime also means that Amazon will have access to another stream of biometric data on scores for America. Maybe that's something that should be more than a little bit, given that the company already supplies scary face recognition software, Rekognition, to law enforcement with little oversight; There were also alleged immigration and customs enforcement to use that system to target and identify immigrants, as well as lobby against laws that prohibit critical employer collection of biometrics. It has also had what can be described as a subordinate privacy record regarding its Alexa voice assistant, which is undoubtedly monitoring technology packed for convenience.

Technological scientist Stephanie Hare told the post that she suspected that Amazon made the decision to go hands over faces because "It feels less like a mug shot." But for all intents and purposes, it's a mug shot, just not one that uses a face.

"We do not comment on rumors or speculation," an Amazon spokesperson told the Post.

[New York Post]


Source link