You buy everything else from Amazon, so why not cellular service? The retail juggernaut is "considering" buying Sprint MVNO Boost Mobile
Sprint and T-Mobile are currently in the process of a big merger, and one of the concessions required by the FCC is the divestiture of Boost. mobile, Sprint's low-cost, prepaid carrier. With Boost up for sale (for up to $ 3 trillion, according to, again, to Reuters), Amazon is evidently considering jumping into the cellular business.
As an MVNO (Mobile Virtual Network Operator), Boost Mobile owns its own network. Instead, it resells Sprint's network, so in the future it would stand still on the merged T-Mobile / Sprint network for service. Buying Boost would reportedly score Amazon a sizable (7-8 million strong) customer base, along with a six-year license to operate on and resell service to the new T-Mobile / Sprint network. Amazon might want to take things even further than a simple MVNO operation, though, as the report says Amazon would also be interested in any wireless spectrum that the merged companies would need to sell off.
Amazon has been circling the cellular industry for some time. The company builds the "Fire OS" Android fork, which regularly appears on cheap Kindle Fire tablets produced by the company. It even made a smartphone once, called the Amazon Fire Phone, although it was an incredible flop. Since then, the company has taken to selling "Prime Exclusive" Android phones, which come pre-loaded with Amazon apps.
You might ask, "Why would Amazon want to be a cell carrier?" ̵