How would you feel about picking up your weekly groceries from a physical Amazon store in the future? The tech giant already owns Whole Foods in the US, but is now being tipped to open its own store, perhaps as early as this year.
The report comes from "people who are familiar with the case" and speak to the Wall Street Journal, so don't take it as a given yet – but the WSJ has a solid record when it comes to these kind of shots.
Apparently, the new stores differ from Whole Foods by tightening another mix of products at lower price points, including groceries and health and beauty products. A pickup service will also be available.
According to the WSJ, the first store open in LA before the end of this year, with several locations following ̵
The WSJ report also shows that the sites will be around half of a standard grocery store in the United States and that Amazon may consider acquiring another company to help build up the number of stores.
It is not clear whether the initiative will expand to other countries at the moment, or whether the proposed stores will carry Amazon branding. The company has already experimented with a few Amazon Go automated convenience stores already.
Whether we see the same type of automated discarding system that Amazon Go stores use in these new grocery stores is also something that remains to be seen. All we know is that Amazon is committed to selling you as much as possible.
As is the norm, Amazon has refused to comment on the report, except to say that it does not comment on rumors or speculation. See this room for some Amazon grocery stores that appear the next few months.