Amazon is consistently one of the largest and best retailers to check out when a sale rolls around. Although the major Amazon Prime Day deals from earlier this year may now be a distant memory, Amazon's Black Friday 2019 deals are just as serious. From what we have found so far, there is a high chance that this will be the best year yet for the mega-dealer.
We will cover all things Black Friday during the big day with deals from all the best dealers in the world. Our discount hunting specialists keep an eye on bargains on some of the most in-demand items and the hidden gems we think you'll love too.
UPDATE: It's official:  Amazon Black Friday deals will start appearing in the UK from Friday 22nd. November and run through to Friday 29. November ̵
On top of that Amazon UK runs "Hidden Gems" sales between November 8 and 12 picking out items from smaller brands and exciting new startups.
We already see the discounts starting to roll in – first, check out the latest prices on Amazon Echo devices:
Amazon Black Friday Deals 2019 Quick Guide
When will the offers start? The official start date for Amazon's Black Friday deals has always been considered November 29, 2019 at 12:00 AM EST in the United States. But we now know that Amazon's Black Friday sale in the UK is now officially running from Friday 22. November through Friday 29. November.
How do I find the best deals? We have a collection of the best deals right here, but it's also worth keeping an eye on Amazon's Gold Box deals page, which has the lightning drops that run just a few hours at a time.
Last year, Black Friday was a record-breaking event for Amazon: the period from Thanksgiving to Cyber Monday increased Amazon's sales by "millions" over the previous year.
In a press release it stated that last year's Cyber Monday was the largest shopping day in Amazon's history. Amazon said that between Black Friday and Cyber Monday, over 18 million toys and 13 million fashion items were sold.
Amazon.co.uk tells us that even in the UK alone, customers purchased over 2 million items on the site on Black Friday day. According to Amazon, this has saved buyers in the UK more than £ 40 million because of how good the deals were.
Although Black Friday tends to be a good day to pick up tech deals, beauty deals and toy deals, in the UK, and globally the best-selling product was Echo Dot.
It was a big day for other resellers as well: Adobe Analytics reported a 23% year-over-year increase for 80 of the 100 US retail sites, according to Bloomberg. Sales hit $ 7.9 billion on Cyber Monday, with $ 3.7 billion on Thanksgiving and $ 6.2 billion on Black Friday.
Amazon may have limited reporting to a four-day period, but Black Friday sales go much further: Amazon actually took two full weeks in November for deals, and we expect the same to happen this year.
When it comes to Prime Day earlier this year, it was another record-breaking event for Amazon with over 175 million items sold during the 48-hour event. It was huge, with Amazon shipping more items than the previous Black Friday and Cyber Monday together . Black Friday will be a big business for Amazon again, but other retailers will certainly not turn it off and leave it to what they do on Prime Day.
Amazon has to come out to fight its big rivals like Walmart and Best Buy in the US and the likes of John Lewis, Currys and Argos in the UK. So what Amazon Black Friday deals should you expect for Black Friday 2019?
When is Amazon's Black Friday sale?
Like all other retailers, the Amazon Black Friday date is November 29, 2019. But Amazon runs its deals for a longer period than just the four-day weekend from Black Friday to Cyber Monday, which is December 2, so Expect Amazon's Black Friday 2019 deals to run from mid-November to early December.
This is now confirmed, in the UK at least. According to Amazon, Amazon Black Friday deals will start appearing in the UK from Friday 22. November and run through to Friday 29. November. Sales Hunters, Rejoice! This means Amazon is kicking off its Black Friday discounts a week before Black Friday!
What's new on Amazon for Black Friday?
Some of the hottest deals on Black Friday will be on Amazon's own products – the recently announced Amazon Echo Dot with Clock, Amazon Echo Studio, Amazon Echo Buds and newly updated Amazon Fire TV Cube could all be discounted. We saw sales of up to 50% last year, so we are likely to see similar deals this year.
Players will not miss Nintendo Switch Lite, Nintendo Ring Fit Adventure, Gears 5 Xbox One X package, and Death Stranding on PS4 – all coming out during the last three months of 2019 – while watching TV / AV Enthusiasts can look forward to seeing offers on the new 2019 LG B9 OLED TV that was just launched in June.
The Best Amazon Black Friday Deals … So Far
As it did for Prime Day, Amazon will go out to bring even more Amazon and Alexa devices into the homes ours on Black Friday 2019.
In 2018 (in the US), Amazon chopped the price of its Fire TV Cube from $ 119 to $ 59.99, its Fire TV Stick 4K / Echo Dot package from $ 99 to $ 59, and its Kindle Paperwhite from $ 119 to $ 79  There were huge savings on Echo units: the older 2nd Gen Echo Dot dropped from $ 39 to $ 19 and the third gene from $ 49 to $ 24; The Amazon Echo drops from $ 99.99 to $ 69 and the Echo Plus from $ 149 to $ 109.99.
We are actually betting that Amazon Echo Plus will be one of the most discounted products this Black Friday. With all the new Amazon products coming, there will be stock to change (not just to make room for Studio, but since Plus has never been the most popular of Echo products despite the great features). The Home Hub features allow Amazon to "sell up" with some of the other devices. An Echo Plus with a ring doorbell, for example, would be a pretty attractive package for a low price.
Back in 2018, the Echo Spot and Echo Show were also reduced: the former fell from $ 129 to $ 89.99 and the latter from $ 229 to $ 179.99. Even the ring alarm system was chopped down to $ 298 from $ 399.
We expect big discounts on Kindle Fire and Kindle Fire HD tablets over Black Friday 2019. In 2018, Fire HD 8 was $ 30 cheaper, Fire HD 10 $ 50 cheaper, and HD 10 with Show Mode Charging Dock was $ 60 cheaper . There was also a $ 30 discount on the 7-inch and $ 50 off the 10-inch Fire Kids editions.
Although not Amazon products, you can expect good discounts on the smart home kit that works with Alexa. Last year, Philips Hue kits were 1/3 cheaper, home camera kits were $ 100 off and Furbo Dog Camera was down from $ 249 to $ 134.
The UK got very similar discounts. Four 7 dropped £ 20 to £ 29.99, Four HD 8 dropped from £ 79.99 to £ 49.99, Four HD 10 dropped the whole £ 50 down to £ 99.99 and the Four 7 Kids Edition was £ 59.99, down £ 40.
Although they did not are Amazon products, you can expect great discounts on the smart home set that works with Alexa. Last year, Philips Hue kits were 1/3 cheaper, home camera kits were $ 100 off, and the Furbo Dog Camera was down from $ 249 to $ 134. In the UK, the Ring Pro was down from £ 229 to £ 149, and the Ring Video Doorbell was down from £ 179 to £ 129.
Call Video Doorbell 2, Ring Video Doorbell Pro and Ring Door View Cam have all had their prices dropped – weeks before we expect Black Friday deals to start filtering through. However, we would recommend waiting until Black Friday in case Amazon drops the price further – but if you want to get your hands on a Ring ASAP, it might be time to do so.
Amazon Black Friday 2019 TV Deals
Most TVs, especially 4K, will be much cheaper compared to Black Friday 2019.
Last year, Amazon dropped $ 100 off the already cheap and cheerful Toshiba 50-inch Fire TV model, while 55-inch higher end received huge discounts: an LG 55-inch Ultra HD 4K OLED TV dropped from $ 2,196 to $ 1,696, while even fairly cheap models were reduced by around 20%.
We saw $ 700 of Samsung's curved 65-inch 4K TV, down to $ 1097, and in one of the biggest falls, Sony's monster 77-inch 4K UHD TV went from nearly $ 18,000 to a little more affordable $ 7,998.  In the British Amazon tool, £ 250 of Sony's 43 inch XF70 series TV, bringing it down to £ 499, and the same size of LG 4K TV dropped from £ 599 to £ 369. The Google-enabled Sony KD43XF 43-incher was a whopping £ 370 of RRP to £ 529.
Larger sets had even bigger discounts. It was 500 pounds off a 49-inch Sony Bravia, down to just 599 pounds, and an even larger 55-inch Sony was down from 560 to 639 pounds. We saw several models with £ 200, £ 300 or even £ 400 off the list price, which makes even really high-end sets much cheaper.
If you're wondering if the TV you're watching was ever sold on the RRP quote, it's an excellent idea to use services like CamelCamelCamel.com to track Amazon's pricing history, so you can be sure you really looks to a great extent.
Amazon Black Friday 2019 Laptop Deals
We expect to see a repeat of the 20% discount we saw over Black Friday 2018: $ 899 laptops went for $ 699, $ 499 IdeaPads dropped to $ 329 and Inspiron 7,000 17s fell from $ 1,299 to $ 899. Gaming laptops also attracted deep discounts: for example, Acer's Predator Helios 300 dropped from $ 1,299 to $ 999.
Expect to see similar discounts from Amazon UK. Last year, it took £ 60 off the Asus nifty Chromebook Flip, bringing it down to £ 289.20 and it being £ 60 off Microsoft Surface Go. We also saw an impressive £ 350 on Asus's FX504GM gaming laptop, down to £ 1,049, and £ 100 on the Huawei MateBook Pro X. It was down to £ 1,299.
Amazon Black Friday 2019 Game Offer
Expect serious discounting on Xbox One S and PlayStation 4 this year, especially in bundle form: we are nearing the end of the current console generation, and it will be a great pleasure to chop this Black Friday.
We can also expect reasonable discounts on accessories like controllers – Black Friday 2018 got $ 21 on a DualShock 4 and $ 200 off Logitech G29 racing wheels – and headsets, and watch out for PlayStation Plus membership: Amazon likes to offer them cheap during the Black Friday period.
Last year we saw $ 100 off the Xbox One X 1TB and around $ 70 off console and game bundles. In the UK there were £ 30 off PS4 Slim and £ 20 off PS4 Pro bundles; The discounts on the Xbox One were more impressive with £ 80 on the One S 1TB Forza Horizon package.
We can also expect reasonable discounts on accessories like headsets and controllers – Black Friday 2018 got $ 21 on a DualShock 4 and $ 200 off the Logitech G29 racing wheels. And beware of PlayStation Plus membership: Amazon likes to offer them cheap during the Black Friday period.
Amazon Black Friday 2019 smartphone and tablet offer
Will it be Samsung Galaxy Black Friday deals? Our money is on yes, because last year you can get the Samsung Galaxy S9 for $ 519 instead of $ 719.
There were decent discounts on the already well-priced Moto X4, down to $ 179 from $ 259, and on Huawei Mate SE: which went from $ 249 to $ 219.
There were even discounts on Apple's iPad , which is not normally the subject of such vulgarity: Amazon had a Black Friday iPad deal of 128 GB iPad 9.7 (2018), taking it down from $ 429 to $ 379. In the UK, the iPad was a £ 9.7 20 discount.
On Amazon UK, the Sony Xperia XZ2 Compact dropped from £ 529 to £ 399, while the non-compact model dropped from £ 629 to £ 449. The excellent Moto G6 dropped to £ 195 from £ 239, making it an already attractive budget purchases even more, and it was £ 50 off the Honor 9 Lite and Moto G6 Play.
Huawei's P Smart was reduced even further, dropping to just £ 149.99 from £ 229.99. If you wanted something bigger, it was over £ 100 off the Samsung Galaxy Tab S4 10.45, down to £ 496 from the previous price of £ 599.
Amazon Black Friday 2019 audio deals
Don't buy headphones before Black Friday 2019: Last year, Jabra Elites was $ 50 cheaper, Bang and Olufsen Beoplay E8s dropped by $ 100 and Bose SoundSport earbuds were down by $ 30.
You can also get $ 50 off a set of Bose QuietComfort 35 noise-canceling headphones or a whopping $ 140 off JBL's rival boxes, which were only $ 99 during the Black Friday period.
UK customers received £ 70 off Sony's wireless noise canceling phones, down to £ 79.99, and £ 50 off RHA's excellent wireless earbuds. The Beats EP ears were down from £ 89.95 to just £ 45.
There were deals on speakers too, such as $ 80 off Marshall's beautiful and punchy Kilburn portable Bluetooth speaker, and UK customers got great deals on audio tapes : £ 70 off Yamaha's YAS-93, £ 70 off Q Acoustics M2 Soundbase and impressive 50% off Q Acoustics M4 Soundbar, down to £ 199.
Amazon Black Friday 2019 camera offer
There was also $ 502 of the Panasonic Lumix GX85, $ 450 off the Canon EOS 7D Mark II, $ 400 off the EOS 80D, and in an 80D package, total discounts of $ 750 over the camera , microphone and memory card.
GoPros was also down $ 20 to $ 70, depending on the model you plumped for.
Over at Amazon UK, deals were largely on smaller compact cameras like the Ricoh WG-50, down to £ 169 from £ 249, and the Fujifilm X-T100, down to £ 384 from £ 619. GoPros was also down: Hero5 Black package was £ 249, down from £ 329.
What about Instant Pot?
It's not Black Friday if Amazon doesn't discount the Instant Pot in the US, and for Black Friday 2019 we expect to see a similar Instant Pot deal as last year: The Instant Pot Duo 80 was down from $ 139 to 79 dollars.
Other units were down as well: the excellent Anova Sous Vide precision cooker was down from $ 199 to $ 99. If you're a steak fan, it may be one of the best kitchen ingredients you've ever bought.
Other Amazon Black Friday 2019 Offers
Last year, we saw offers on all Amazon categories, from robots – Shark's Ion Robot Vacuum was down from $ 399 to $ 229 – to mice (almost 70% off Logitech M510 and $ 30 off the Razer DeathAdder Elite) and displays, with an impressive $ 150 discount on Acer's 1440p Predator.
There were great deals on SSDs and Radeon graphics cards, drones and keyboards too, and on Amazon UK there were really big discounts on laptop tech: Garmin Fenix 5 was down from £ 439 to £ 309, Huawei Watch 2 4G dropped from £ 319 to £ 179 and Fitbit Versa was down £ 20 to £ 159.
How to get the best deals from Amazon on Black Friday 2019
We have two important tips: Do your homework and leave your time be. If you know exactly what you want and what you expect to pay for it, it's much more likely that you'll get a good deal than if you charge around Amazon and wave your credit card to something at a discount.
The exception to this is lightning agreements, which are only available for a short, specified period. When they're gone, they're gone. Make sure you sign up for Amazon Prime before you shop, as lightning deals and some of Amazon's best deals are Prime-only. There is a free trial period that you can cancel after shopping.
You will often find that the prices charged in the days before Black Friday get even lower when Black Friday itself greases: Amazon is really getting into things at 8pm ET 5pm on Thanksgiving.
It's also worth mentioning that you might want to become an Amazon Prime member before Black Friday 2019 if you haven't already. That way, your Black Friday deals will be delivered faster than usual and free of charge.
And of course, a bargain is just a bargain if it's something you actually want. We try not to think of the Sony headphones we bought on Black Friday 2018 – they are still in the original cellophane.
Here's another crucial piece of advice: stay tuned. There are many experienced tech lovers on TechRadar, and we will spend the entire Black Friday period locked in a room with only laptop, pizza and energy drinks for the company as we scour Amazon for the very best Amazon Black Friday deals.
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