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Amazon allows third-party sellers to offer lower prices on competing websites



Senator Richard Blumenthal wrote to the chairman of the FTC Commission in December, claiming that Amazon's policy could "stifle" competition and "artificially inflate prices" for customers. While it is not certain that the FTC intends to investigate, Amazon's relaxed approach can address potential criticism by allowing sellers more flexibility in where and how they spread their goods ̵

1; and of course, lower prices for customers in the process.

The Company has faced several competitiveness surveys of its sales over the years, including the Kindle book pricing and its discount policy. Whether the story played a role in the change of policy, it was probably not concerned with drawing more attention to its behavior.


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