Perhaps hoping to distract from Greenpace's latest report on its "dirty cloud", Amazon announced this morning a new environmental commitment, focused on reducing its carbon footprint. The company says the target is to reach 50 percent of all net zero carbon shipments by 2030.
The company calls this program "Shipment Zero." Details of this long-term project were not yet available, but Amazon says it plans to share the global carbon footprint "along with related goals and programs" at a later date. It seems to indicate that Amazon will offer an update on the progress of its other sustainability goals.
It is important for Amazon to be transparent on these plans, as the size of its business means that it affects the environment, energy consumption and ultimately climate change is significant.
Today, the company runs programs that include Frustration-Free Packaging and Ship in Own Container, and has a network of solar and wind farms, sun roofs and investment in the circular economy company listed in the announcement. It said it has more than 200 scientists, engineers and product designers dedicated to developing new ways to exploit Amazon's scale "good for customers and the planet."
For example, Amazon has been able to push suppliers to reduce the environmental impact of frustration-free packaging and ships in their own container programs.
But Amazon does not have the cleanest environmental record, according to Greenpeace.
The organization just dinged the giant a few days ago because he failed to deliver on his commitment to switching to renewable energy. The new report states that the Amazon data centers in Virginia are powered by only 1
Between the lines of this morning's news, Amazon briefly addressed the Greenpeace report.  "Amazon has a long-term goal to drive our global infrastructure using 100 percent renewable energy, and we make solid progress," the company's blog post says.
However, Amazon issued a longer statement to Windpower Engineering soon after the report's publication, claimed Greenpeace's data was inaccurate. In particular, it pointed out that the report had failed to mark AWS and Amazon's investment in solar projects in Virginia.
Amazon says it will offer more information on shipping and other programs later this year.