Alibaba's Singles Day Just Hit Another Record, But That's not What You Should Remove [div_ngcontent-c14=""innerhtml=" Chinese e-commerce giant Alibaba said that the Singles Day sale hit a record high. (Photo credit: STR / AFP / Getty Images) Getty ] 2018 Iteration of Singles & # 39; Day, Shopping, and Entertainment Equalization by Chinese E-Commerce Giant Alibaba is terminated and nbsp; The company notching another record day. But with this Singles & # 39; Day- 10 years after Alibaba first, 11/11 made a shopping event to celebrate those who are still alone – there is much more to analyze than & nbsp; that. With Alibaba expanding the scope of Singles Day activities and involving more brick and mortar stores and food and hotel services, gross merchandise value or GMV across platforms closed the day 27% higher and nbsp for a record $ 30.8 billion (RMB 213.5 billion). & nbsp; The company's Singles & # 39; Day Volume was again exceeded & nbsp; US online sales on Black Friday and Cyber ​​Monday combined and peaked Amazon's Prime Day shopping bonanza, which probably would not come as a surprise given that Alibaba's number of mobile monthly active users is 666 million double the entire US population . The day has emerged as a barometer of Chinese consumer spending, especially in view of a slow China economy and a trade war between the US and China. "This trend (of a rising Chinese middle class) is not going to stop, trade war or no trade war," said Alibaba CEO Joe Tsai in a company blog post on Sunday. While the latest Chinese government data showed "weakness" in large ticket items, including household appliances and cars, and the proposed Chinese consumers see "uncertainty in the future and reducing the merchandise purchases," Alibaba has its China marketplaces, including Tmall and Taobao , continued to see "robust growth" in consumer staples, cosmetics and clothing, said Tsai earlier this month when Alibaba reported its last quarterly earnings. China's middle-class consumers have experienced significant real wage growth over the last decade, and are looking for high-quality products to satisfy their discretionary expenses and an increasingly sophisticated lifestyle, "he said at that time . In view of the OECD forecast, Tsai said China's middle class will soon triple to 850 million by 2030 from 300 million. Here are other takeaways on Singles' Day: International brands want their fair wallet share in China's expanding middle class consumers: When Alibaba first started making money on Singles & # 39 ; Day in 2009, 27 brands, including Adidas, reported on participating. Total number of local and foreign brands this year? 180000. Over 40% of its Singles Day buyers purchased from international brands, and nearly 240 brands – including Apple, Dyson, Kindle, Est & eacute; e Lauder, L & # 39; Or & eacute; eel. Nestle, Gap, Nike and Adidas – each peaked RMB100 million ($ 14.4 million) in a day's GMV, Alibaba said. In fact, despite the trade show, Chinese consumers' love for American products showed no signs: the United States just drew behind Japan as number 2 selling to China in terms of GMV. For example, Starbucks and Nike, both of which have spelled out the importance of China's market for their respective growth, each designed specific Singles & # 39; Day exclusive beverages and sneakers and other items for sale. Nike, in prepping for what it described as "colossal" Singles Day, said it would hire even drones for quick delivery to rural customers. Alibaba is facing growing Singles' Day competition: & nbsp; Like Amazon's first day in the United States, Walmart retailers to Target have pushed their own campaigns and have officially made the usual summer customs a major shopping opportunity on US retail calendar, Alibaba's rivals, including top competitor JD. Com has been aggressive oping their own Singles & # 39; Day game as well. For example, JD.com – which counts as a list of investors and partners, including Walmart, Google and Tencent, parents in China's top mobile messaging app WeChat, said that the Singles' Day transaction volume amounted to RMB 160 billion, or $ 23 billion. [19659005] Many brands are also not blind to the importance of other platforms. Nike, for example, said that one-time Singles Day agreements would be available on all Nike Direct platforms, including Nike.com, SNKRS App, Nike.com on Alibaba's Template, and Nike WeChat Mini- programs on the Tencent platform. & nbsp; WeChat's global monthly active users this year have peaked 1 billion. According to research firm Analysys International, Alibaba had a 58% share of China's consumer e-commerce market share after GMV from the second quarter followed by JD.com at 26%. A record sales day it is, but can it be sustainable and at what price? & Nbsp; Alibaba's Singles Day, despite reaching another record, actually reduced from a growth of around 40% last year, just like Amazon's record, Prime Day sales this year failed to keep it from reporting quarterly revenue growth for e-commerce. Alibaba, like its global rivals, is aggressively increasing overseas growth. For example, it achieved its Eastern European e-commerce marketplace Lazada for its first Singles' Day shopping event for the first time this year. After all the ointments have won market share, it is also a matter of the actual day actually proving to be profitable for Alibaba and its rivals. As Alibaba and big rivals are dying for technology and logistics costs that will make it easier for China's mobile phone to consume consumers between shopping on smartphones and in the shop seamlessly, these investments have also come to a price. One point in point, despite reporting higher revenues on the basis of its e-commerce, cloud computing and other segments, operating revenue was actually reduced by 19% in the last reported quarter, which was damaged in part by using it as Alibaba has called "New Retail" Initiatives to integrate sales of online and physical stores. Related to Forbes: Walmart can come up to Amazon on price but still have a way to go ] Related to Forbes: Amazon, which is facing increasing competition, offers free shipping on all orders for the first time Related to Forbes: Tariffs should speed up clothing production relocations from China, study finds " Chinese e-commerce giant Alibaba said that Singles Day sales hit another record high. : STR / AFP / Getty Images) Getty The 2018 Iteration of Singles & # 39; Day, Shopping and Entertainment Extravaganza from Chinese Ecommerce Giant Alibaba has ended, with the company notching another record sales day. But with this Singles & # 39; Day- 10 years after Alibaba they made a first shopping event to celebrate those who are still alone – there is much more to analyze than the. [19659005] With Alibaba having expanded the scope of Singles' Day activities and involved more brick and mortar stores and food and hotel services, gross merchandise value, or GMV, across the platforms closed the day 27% higher, for a record $ 30.8 billion (RMB 213.5 billion). The company's Singles Day volume again spread US online sales on Black Friday and Cyber ​​Monday combined and peaked Amazon's Prime Day shopping bonanza, which would probably not be a surprise, considering that Alibaba's number of mobile monthly active users is 666 million-double throughout the US population. The day has emerged as a barometer for Chinese consumer spending, especially in view of a slow China economy and a trade war between the US and China. "The trend (of a rising Chinese middle class) will not stop, trade war or no trade war," said Alibaba, Executive Vice President Joe Tsai, in a blog blog on Sunday. While the latest Chinese government data showed "weakness" in the big ticket items including appliances and cars and suggested Chinese consumers see "uncertainty in the future and reduce durable goods purchases", Alibaba's China retail markets, including Tmall and Taob ao , continued to see "robust growth" in consumer staples, cosmetics and clothing, said Tsai earlier this month when Alibaba reported its last quarter's earnings. China's middle-class consumers have experienced significant real wage growth over the last decade, and are looking for high-quality products to satisfy their discretionary expenses and an increasingly sophisticated lifestyle, "he said at the time. In view of the OECD forecast, Tsai said China's middle class will soon triple to 850 million by 2030 from 300 million. Here are other takeaways on Singles' Day: International brands want their fair wallet share in China's expanding middle class consumers: When Alibaba first started making money on Singles & # 39 ; Day in 2009, 27 brands, including Adidas, reported on participating. Total number of local and foreign brands this year? 180000. Over 40% of its Singles Day buyers purchased from international brands and almost 240 brands – including Apple, Dyson, Kindle, Estée Lauder, Légé Oréal, Nestle, Gap, Nike and Adidas – each peaked RMB100 million ($ 14.4 million) in a day's GMV said Alibaba. In fact, despite the trade show, Chinese consumers' love for American products showed no signs: the United States just drew behind Japan as number 2 selling to China in terms of GMV. For example, Starbucks and Nike, both of which have spelled out the importance of the China market for their respective growth, each designed specific Singles' exclusive drinks and sneakers and other items for sale. Nike, in prepping for what was described as "colossal" Singles Day, said that it would hire even drones for quick delivery to rural customers. Alibaba Faces Growing Singles & # 39; Day Competition: Just like Amazon's Prime Day in the United States, Walmart has targeted Target proprietors, and officially made the usual summer time a major shopping occasion on American retail calendar. Alibaba's rivals, including top contender JD.com, have been aggressively opening their own Singles & # 39; Daily play too. For example, JD.com – which counts as a list of investors and partners, including Walmart, Google and Tencent, parents in China's top mobile messaging app WeChat, said that the Singles' Day transaction volume amounted to RMB 160 billion, or $ 23 billion. [19659005] Many brands are also not blind to the importance of other platforms. Nike, for example, said that one-time Singles Day agreements would be available on all Nike Direct platforms, including Nike.com, SNKRS App, Nike.com on Alibaba's Template, and Nike WeChat Mini- programs on the Tencent platform. Good reason for WeChat's global monthly active users this year has peaked 1 billion. According to research company Analysys International, Alibaba had a 58% share of China's consumer e-commerce business, GMV market share from the second quarter, followed by JD .com at 26%. A record sales day it is, but can it be sustainable and at what price? Alibaba's Singles Day, despite reaching another record, actually declined from a growth of around 40% last year, just as Amazon's record, Prime Day sales this year failed to Keep it from reporting to slow down quarterly growth in e-commerce. Alibaba, like its global rivals, is aggressively increasing overseas growth. For example, it achieved its Eastern European e-commerce marketplace Lazada for its first Singles' Day shopping event for the first time this year. After all the ointments have won market share, it is also a matter of the actual day actually proving to be profitable for Alibaba and its rivals. As Alibaba and big rivals are dying for technology and logistics costs that will make it easier for China's mobile phone to consume consumers, which are different from shopping on smartphones and in the store seamlessly, these investments have also come to a price. One point in point, despite reporting higher revenues on the basis of its core trading, cloud computing and other segments, operating revenues actually dropped 19 percent in the last reported quarter, which was damaged in part by using what Alibaba has called " New Retail "initiatives to integrate online and physical store sales. Related to Forbes: Walmart can come up to Amazon on price but still have a way to go