Salesforce, the 20-year-old Customer Relationship Management (CRM) leader, makes a trip to Asia by working with one of the country's largest technology companies, Alibaba.
Alibaba will be the exclusive salesforce supplier to corporate customers in mainland China, Hong Kong, Macau and Taiwan, and Salesforce will be the exclusive enterprise CRM software package sold by Alibaba, the companies announced Thursday.
For years, the Chinese Internet has been dominated by consumer-friendly services such as Tencent's WeChat messenger and Alibaba's marketplace in Taobao, but corporate software is beginning to gain strong interest from businesses and investors. Launching workflow automation Laiye, for example, recently completed a $ 35 million funding round led by Cathay Innovation, a growth phase that believes "enterprise software is growing rapidly" in China.
The partners have something to earn from each other. Alibaba does not have a Salesforce equivalent that serves the fleet of SMEs selling through their e-commerce markets or using their cloud computing services, so the alliance with the US cloud behemoth will fill that gap.
On the other hand, Salesforce will have sales opportunities in China through Alibaba, whose cloud infrastructure and data platform will help the US firm "offer localized solutions and better serve their multinational customers," said Ken Shen, Vice President of Alibaba Cloud Intelligence, in a statement.
“More and more of our multinational customers are asking us to support them wherever they do business around the world. Therefore, Salesforce today announced a strategic partnership with Alibaba, "Salesforce said in a statement.
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In addition to acquiring client purchase channels, the bond also allows Salesforce to store its China-based data on Alibaba Cloud, China requires all foreign companies to work with a domestic firm to process and store data obtained from Chinese users
"The partnership ensures that Salesforce customers operating in the Greater China area will have exclusive access to a locally hosted version of Salesforce from Alibaba Cloud, who understands local business, culture and regulations. "A spokesman for Alibaba told TechCrunch.
Cloud has been an important growth vertical in Alibaba and linking a heavyweight ally will only strengthen its foothold as China's largest supplier. r of cloud service. Salesforce made a good move in Asia last December when it set up a $ 100 million fund to invest in Japanese business start-ups, and the latest partnership with Alibaba will see the San Francisco-based firm actually go after customers in Asia.