Teen lifestyle dealer Abercrombie & Fitch will sell CBD infused products at more than 160 of its stores, expanding on an existing partnership with Green Growth Brands as several companies seem to capitalize on CBD craze.
The clothing brand will sell products from Green Growth Brands & Seventh Sense Botanical Therapy line, including CBD infused body lotions, lip balms and sugar scrubs. Abercrombie & Fitch has previously had a test drive for the products at 10 stores.
"Abercrombie & Fitch understands how to connect to the target customer, not only in the United States but worldwide," says Green Horizontal Brand CEO Peter Horvath. "They have incredible brand awareness in our current target markets and beyond and we are thrilled with the opportunity to build our partnership together. "
CBD or cannabidiol is a hemp derivative that does not produce the psychoactive effects associated with marijuana, the drug has become popular in recent years for perceived health benefits. While the congressional passage of Farm Bill in December December legitimized hemp nationwide, federal officials are investigating potential regulations for the use of CBD as food additives and other products.
The CBD industry may be worth $ 22 billion by the year 2022, according to research by The Brightfield Group: Walgreens, CVS and Vitamin Shoppe are among the dealers who have recently begun to carry CBD products. 1
The extended CBD partnership comes as Abercrombie & Fitch claims with sagging sales and debilitating customer traffic on brick and mortar sites. The dealer has said that it will close as many as 40 stores in 2019.