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A story about two scooter cities – TechCrunch




The kids in El Retiro Park in Madras love their new on-demand joyriding toy. Lime launched its scooters in the Spanish capital this summer.

Spending a weekend in downtown last year was not possible to miss mania. Scooters parked in clusters vying for pay-to-play time. Sometimes lined up tidily. Too often not.

The bright Lime rides really stood out, although it was not the only brand in town. Scooter startups have been quick to jump on the international expansion wagon when they are guns for growth.

Large proportional El Retiro clarifies a great place for taking a scooter for a spin. Test rides went to joyrides, and the kids jumped on. Sometimes two to one.

The boulevard that connects Prado with Reina Sofia was another popular route to scoot.

While a busy central beld district was a hot drive later. Lines with scooters were vying for space with vintage street bollards.

The complaint was obvious: Chew up to the bar and drink! No worries about parking or how to get your trip home afterwards. But for Saturday night sellers there was suddenly a new piece of street furniture to stick around, with slashing handles protruding above all. Anyone trying to navigate the sidewalk in a wheelchair would not have had a lot of fun.

In another of Spain's major tourist cities, scooter history is a bit different: Catalan capital Barcelona has not had an invasion of on-demand scooter boot yet, but scooters have crept in. In recent years, the locals have lost themselves ̵[ads1]1; do not buy rent.

Rides is a front-of-big view in electronics stores, big and small – costing a few hundred euros. Even for a striking Italian design …

Electronic Scooters

Take a short walk in one of the more hipster barriers, and you're likely to pass someone bought into mania to sip two wheels. There are many non-electric scooters, but e-scooters seem to have carved out a growing niche for themselves with a particular type of Barcelona.

Again you can see the logic: Well-dressed professionals can slide around narrow streets that are not always good at finding a place to safely lock a bike.

There is actually a fairly wide range of wheel-e-rides in play for locals tough to get on. Some with seats and / or handles, others with almost nothing. (The dogs in pockets of self-balancing bikes are quite sight.)

In both of these Spanish cities there are clear people who sometimes fall outside the development of micro-mobility. [19659002] But the difference between on-demand scooters is being played in Madrid vs Barcelona's locally owned two-wheelers are a level of purpose and purpose.

The lime rides in Madrid's center seemed mostly a tourist news. At least for now they have only had a few months to bed.

The organic growth of scooters in Barcelona barrios is about people who live there feel a need.

Even the unique cyclists seem to be actually on their way somewhere.

Jump on

What does this mean for scooter boot? It is another example of how technology tools and broader social impacts may vary when you screen a new thing into a market and hope people jump on board, while growth is organic and gradually because it is driven by world demand.

And it's crucial to think about the effects where scooters and micro-mobility are concerned that all this needs piggyback on common public areas. Nobody has the luxury of avoiding what sucks up and down in their street.

Therefore, many on-demand scooters ended up rubbish and vandalized – as residents know their feelings (have not been asked about foreign invaders in the first place).

In Europe, there is a further twist because the spaces for scooter launches seek to colonize are already well served with all possible public transport options. So there is a clear and present danger that these new kids in the block will not interfere with anything. And that will only mean more traffic and extra congestion – as it happened to riding.

In Madrid, the first transit of on-demand scooters seems to generate quite superficial and additive use. Offering a new option to walk between sights or bars on a tour-to-do list. Only possibly they replace a short taxi or metro jump.

In the park they were used 100% for fun. Perhaps rates are down by the boat's lake.

Barcelona has many electrically driven joints down the beach in the summer – where shops rent all kinds of wheels to tourists during the hour. But away from the beach, locals do not seem to waste scooter riding in circles.

They go out for regular trips like commuting to and from work. In other words, scooters are useful.

Given all this activity and commitment, micro-mobility seems to provide true transformative potential in densely populated urban environments. At least when the climate does not penalize for most of the year.

This is why investors are so hot on scooters. But the addiction to micro mobility emphasizes the pressing need for technology to be properly controlled if cities, residents and communities are to get the best benefits.

Scooters can certainly replace some moped trips. Even some local car trips. So they could play an important role in reducing pollution and noise by taking trips away from petrol and diesel-powered vehicles.

Because they offer a practical alternative with low barriers to entry with populist

If you're just barrio jumping or can map most of your social life over a few blocks, there's no doubt you're not too high speed . their convenience. The news is not the only lure.

Bounce off

Although the local trips like scooters are best suited, can be easily completed on foot, by bicycle or by public transport as a metro.

And Barcelona's congested streets no longer look like gasoline engines.

Which means scooters are both an opportunity and a risk.

If decision makers get the rules right, a smart city can exploit their fun factor to push commuters away from more powerful, but less environmentally friendly vehicles – with potentially some very big gains.

Subsidized scooters combined with a congestion zone framework that charges a tax on gasoline / diesel engines is a simple example.

A smart policy can open the opportunity to exclude cars almost entirely from city centers – allowing the streets to be recycled for new leisure and retail opportunities that do not require a lot of parking space on tap.

Pollution is a chronic issue in almost all major cities in the world. So conversion of city centers to be more people-centric and less toxic to human health by moving cars would be an incredible victory for micro-mobility.

Even as hoped, jumping off light scooters gives a suggestive glimpse of what is possible if we dare to reassess city architecture to put people instead of four-wheeled vehicles first.

Nevertheless, policy is wrong, and scooters may at best end up with a whimsical irrelevance. A joyride like interferes with going nowhere . Another discomfort on the already strange streets. An optional extra that feels available and is ripped away because no one feels invested.

In this scenario, technology is not socially transformative. It is more likely an antisocial disadvantage. And a meaningless drainage of resources because it does nothing more than disturb walking.

Scooter startup has already come into some of these issues. And it's not surprisingly given how fast they've been trying to grow. Their early expansionary playbook is also likely to look like Uber again.

Uber could even have pioneers for micro-mobility. But being "laser focused on growth" apparently gave the company tunnel vision. Only now, under a new CEO, it's all changed. Now Uber wants to be a one-time platform for all possible transport options.

But for how many years have it been missed that the disturbing potential of micro mobility comes down the road because it was too busy trying to fit more cars into cities – and ignore how residents felt about it?

An obsession with growth at all costs may well be a side effect of large VC dollar flooding. But for startup, it really pays to be self-conscious, perhaps especially when you roll in money. Otherwise, you can find your investors to fund your biggest blind spot – if you end up missing the next even more transformative disturbance.

The really wise trick to pull off is not "scale quickly or die to try"; It's smart growth based on using innovative technology in ways that bring the whole community with them. It's true transformation.

For scooters, it does not just mean dumping them on cities without thinking beyond the creaming of a profit of something that moves. However, residents and communities will be engaged in the travel direction. Partnering with people and policemen on the right incentives to control innovation at its best track.

Move people around cities, yes and change them out of their cars.

There is little doubt that Uber's old "growth at all costs" playbook was enormously wasteful and harmful (not least for the company's own reputation). And now it has to be retrofit a more inclusive approach while at the same time unpicking an "environmentally sensitive" legacy like the original playbook really does not look so clever.

Scooter startup is still young and has made some of their own mistakes to try to chase early scale. But there are reasons to be cheerful about this new breed of mobility startup too.

Describes that they see value and opportunities to be proactively engaged in the environments they operate. In addition, they have learned some difficult lessons about the need to be very sensitive to shared rooms.

Bird announced a program this summer offering discounted trips to people with low income, for example. Lime has a similar program.

These are small but interesting steps. Here we hope we will see much more.



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