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A new insight into Facebook HQ in its scandalized year




Instagram has grown to be a great success after being bought by Facebook in 2012 for $ 1 billion. And while it seems like a victory for Facebook on the surface, it has also bred internal tensions in the companies as Instagram's growth began to exceed Facebook's flagship service. In late 2018, Instagram's founders left the company.

Sources told Wired that senior executives were concerned. Instagram became the cannibalization of Facebook's own users. After a favorable press release by former Instagram CEO Kevin Systrom, in 2014, Zuckerberg ordered managers to be approved by him or Sandberg to sit on magazine interviews. Someone involved told Wired. This was an attempt to prevent poaching, while others said it was meant to keep Systrom at bay.

When it was time to report Facebook's earnings to investors in July, Facebook's top executives struggled to communicate their slower user growth while highlighting Instagram's success. A person who saw communication between senior executives told Wired Zuckerberg and others debated over e-mail saying the earnings call that Instagram's growth was mainly due to Facebook. Whetstone informed Zuckerebrg of this approach and suggested he had a nod to Instagram's founders. Zuckerberg's script finally wrote: "We believe Instagram has been able to use Facebook's infrastructure to grow more than twice as fast as it would have on its own. A big congratulations to the Instagram team ̵[ads1]1; and to all the teams across the company that have contributed to This success. "

After the conversation, Zuckerberg told Instagram's founders that he had removed the support. Facebook had previously given the team that referred traffic from Facebook to Instagram to prevent users from leaving or leaping to Facebook's main service for the benefit of Instagram. Systrom explained the explanation the change to employees in a note, which Facebook feared would leak. Shortly after, Systrom went on a father's leave that never ended.



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