Over the past year, Juul has retained hundreds of lobbyists to work in Washington and state capitals across the country, in an effort to fight state bans under consideration in California and elsewhere. It has also provided funds to foundations that support African American and Spanish political causes, as well as to both political parties.
A ban would also increase efforts for the proposed merger between Altria and Philip Morris International, analysts said. Separately since 2008 when Philip Morris was spun off from Altria to focus on markets overseas, the two companies said in late August that they were in talks to possibly merge again. By merging, Juul would have access to Philip Morris's distribution network in Europe, where e-cigarette use in countries such as France and the UK has increased.
Juul also sets its goals in emerging markets. This year, Juul said it would expand to India and set up an office in Singapore that was supposed to oversee it and other countries in the region, but the company has not officially done so, although it is easy to order Juul products online from large parts of India. Victoria Davis, a Juul spokeswoman, said the products are now available in 19 countries outside the United States.
Still others argued that a taste ban would not be a death for Juul.
“This is likely to shrink the whole category, but Juul will gain a larger share of a smaller market and relative to its competitors. , "Said Dr. Scott Gottlieb, the former FDA commissioner who led an intervention in the company that started last fall. "If you wanted to target Juul specifically, you would have had to ban the entire category of pod-based products, the kind of products the kids abuse most."
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