5 Takeaways from Zuckerbergs & # 39; Facts about Facebook & # 39; Op-Ed
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Mark Zuckerberg has found a new platform to defend Facebook Inc.'s (FB) business practices.
On Thursday, the fire service director wrote a 1000-word column in The Wall Street Journal entitled "Facts about Facebook." In the article, Zuckerberg tried to reassure investors and the general public about the social networking advertising strategy and user data management.
Here are five key assignments from the buoyancy:
Advertising is needed
Zuckerberg began by justifying the use of advertising on Facebook. The social network was created to give everyone a voice, he said, adding that without ads, it would not be possible to make the service free and accessible to everyone.
Facebook does not sell user data
Facebook's CEO was concerned to argue that work with advertisers does not mean that the social network auctions of user data. Zuckerberg, who admitted that the company's business model "may feel opaque," sought to assure readers that selling people's data would counteract Facebook's interests and even ban advertisers from using the service.
Contrary to popular belief, Zuckerberg said Facebook only collects enough data on users to classify them into different groups and then charge advertisers to place targeted ads in front of the different categories.
Giving People Control
Zuckerberg also sought to remind Facebook users that they can easily control what information they display in ads, and block any advertiser from reaching them. "You can find out why you see an ad and change your settings to get the ads you are interested in," he wrote, adding that this process offers much greater transparency than television, radio or printing.
Happy to support regulation
The Cambridge Analytica scandal has asked to call police companies like Facebook. In the column, Zuckerberg said he is fully supportive of regulation that promotes transparency, choice and control of data and advertising. "We need to be clear about the ways we use information, and people must have clear choices about how the information is used," he added.
Facebook is not about Clickbait
Facebook has also been criticized for not deleting "malicious or splitting" content immediately. Zuckerberg claimed that it does not act faster, has nothing to do with more engagement, and is instead the fault of their imperfect audit systems.
"The only reason that poor content remains is that the people and the artificial intelligence systems we use to review it are not perfect – not because we have an incentive to ignore it," he wrote. Zuckerberg added that negative content in feeds is bad for Facebook, as it puts people off with the social network.
