There is some good knowledge for people who don't mind stupid names and who think big tech has an anti-conservative bias – New Corp has been building an alternative to Google News, so far called Knewz.com.
The Wall Street Journal reported that the parent company plans to release the news aggregation platform later this year, but could potentially decide not to launch it.
The new platform would bring together hundreds of national top sites such as the Washington Post, New York Times, NBC News, and The Wall Street Journal, as well as local newspapers. But according to WSJ, it will also feature conservative-leaning outlets such as the Daily Caller, Daily Wire, Washington Examiner and Washington Free Beacon.
AS WSJ states, “The project aims to provide exposure to smaller outlets that News Corp executives often believe are demoted in Google's search results and social feed on Facebook. "
Research into Google's practice has found no definitive evidence to prove that the company is deliberately censoring conservative publications. However, Google has made an effort to promote reliable news sources that have a clear editorial process and content standards.
Gizmodo asked News Corp to confirm whether Knewz wanted to promote conservative outlets, and company spokesman James Kennedy referred us to its commentary on WSJ.
"We are exploring this with the goal of recognizing and rewarding the origins of journalism, and bringing traffic and data to publishers – including subscription sites – so that their original work is respected," Kennedy told WSJ. "We want people to see a wide range of news and views, from local, niche and national sources, without bending or bias."
According to WSJ, Knewz would send readers directly to the websites of news publications, and would not take a percentage of the advertising revenue these sales earn. However, if the service is a success, it will allow the Rupert Murdoch-owned conservative news company to have more influence over how people get their news, breaking some control away from Google and Facebook.
The folks at News Corp aren't exactly known for being new media geniuses, and their qualities like Fox News and the Wall Street Journal tend to target older audiences. The company's best-known digital media attempt was its spectacular failure to do anything with MySpace after it purchased the new social network in 2005 for $ 580 million. But as older demographics take off the web, Murdoch's features have seen tremendous growth with the Fox News site regularly, beating the New York Times and Washington Post in user traffic numbers.
Murdoch has made no secret of his belief that Google is a malignant force that, if not harming the world, at least damages his bottom line. In March, he publicly requested that Google break into a lengthy regulatory submission to the Australian government. He wrote that "Google's market power over the entire ad tech supply chain is overwhelming," and kills publishers across every ideological spectrum. That's true, and also something to keep in mind when one of Murdoch's mouthpieces tries to argue the real complaint is that Google censures conservatives.